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Increase Your Online Conversion Rate With A Website Redesign

Ask any professional web development or SEO company and they will tell you that there are many ways to increase website conversion rates. The first step is to find out what the goal of the client is and figure out what type of “conversion” is important. We have worked with many clients through the process of figuring out their online conversion strategy and making it work for them.

One scenario we often run across is when the client already has a website but the site is not converting as much as they would like. We first review the website to look for visual conflicts or browser specific problems that would exclude users from viewing the message that the client is trying to portray. We will also look for positions of key elements on the website and calls to action. A call to action is very important on a website. It prompts the user to give a call, fill out a form, send an email or whatever the goal may be.

When we redesign a website, we always design with the user in mind. It is necessary to incorporate all of the features that the client has in mind for the website. Even more important is to make it easy for the user to convert to a goal for the website project. Another item we look for online conversions is the website hosting that the website is built on. We have run into cases where the client was running their website with an outfit that supplied cheap hosting. They were on a server with many other websites as well and the speed of the website suffered as a result. When their customers went to view their website, the pages would time out and the potential customer would leave the site and go to another competitor. Did they lose money? Oh yeah. We set them up with our business quality hosting, tweaked the website and they are now receiving inquiry after inquiry. So there are many items to consider when improving your website conversion rate.

Making sure our clients are getting a healthy ROI is something that we constantly strive for. We are always optimizing our website as well and researching what tactics work best. So if you have a website and you would like to increase its online conversion rate, get in touch with us and increase your ROI!



Search Engine Optimization (SEO) and your website

Everyday, websites spring up all over the world. Many of these websites are not correctly optimized for the search engines. Search engine optimization is the process of making your website correctly display your information so that the search engines can read through your website content and deem it relative to an online searchers query.

Many small businesses today are just starting to realize the potential that search engine optimization can have on their businesses. Everyday more and more people are turning to search engines to conduct research on local and national topics, and the searches are very user specific. This is the main reason why the search engines are getting as much publicity as they are. It is almost impossible to pick up a publication and not read an article that mentions blogs, websites or search engines.

It is important to make sure that your investment in a website is used to its fullest. Investing in a company that offers search engine optimization can return many times over what was actually paid initially, and this is why optimization services are so popular. Our advice to all of our clients is to invest in their websites. Leave the optimizing to the professionals and have the tool work for you.



New Business Websites | Businesses need a website to take advantage of searching customers

New Business Websites

We are still surprised how many businesses do not have a website. Now, because we are a web design company, we may be a little biased : ). We have also seen the effects that a website can have on a business, especially certain types of businesses. Even the businesses that we do not conduct a full out search engine optimization campaign, still get business from the web. It is amazing how many people search the internet looking for solutions to all sorts of questions and problems.

Online Searches

New businesses can capitalize on the fact that people are searching for many different types of products and services on the internet. The other great part of this is that many of the searches done today are focused for a more geographic local search. This gives the business a great chance to be found on the top of the search engines, just by having a website online. This trend for a more local search can have a significant effect from sales generated from your website.

Decision Makers

We know many decision makers that attempt to look for a website on a given company before they call to do business with them. It is expected that businesses have a website that has the necessary information that is organized in a way users can easily find the information they are looking for. We have also talked with the decision makers about what they do if they find a business that does not have a website, or if the website is not easy to find, and they all say the same thing, “I don’t do business with them.”

This speaks volumes about how important it is to make it easy for your business to be found online. If your business does not have a website, decision makers knowingly overlook your company for a competitor that has invested in a website for themselves. This reason alone should tell you how critical it is to be easy to do business with online.

Conclusion

New business websites are a great place to start in the world of advertising, especially with how affordable internet advertising is compared to other forms of advertising. So if you have a new business and are looking for fast and affordable advertising, we would highly recommend looking into investing in a professionally designed website for your business.



Lead Generation Minneapolis

Lead Generation Minneapolis

In today’s economy, it is very important to have a source of leads for your business. Many businesses that help other businesses grow become a huge asset, especially during a down economy. Minneapolis lead generation can be a huge benefit to local businesses within the Minneapolis area. With the growing number of people conducting online searches for local businesses, this opens up great opportunities for companies seeking to take advantage of local lead generation.

There are many ways to generate leads for your business. A few of the ways are:

  • Build a website that is search engine friendly and updated often
  • Pay Per Click (PPC) search engine campaigns
  • Search Engine Optimization (SEO) for “organic” search results
  • Send out a mail flyer to a specific industry you are targeting and follow up with a phone call
  • Write an online article featuring a company that you would like to work with and in the article show how the company could benefit from your services
  • Ask for referrals

These are just a few of the ways leads are generated. It is very important to look at all of the options and choose the best one to fit your business’ particular needs and/or budget.

Online Lead Generation Minneapolis

Generating leads from online sources has proven to be a great way to help increase a business’ bottom line. This is also one of the main reasons why Google is as large as they are. When it is possible to give searchers relevant information according to what they are looking for, the possibility to make a great connection is opened. Online lead generation is a very affordable way to see if online searchers are interested in what you have to offer. Online lead generation is far less expensive than more traditional forms of advertising (phone book, TV, newspaper, local magazines, etc) and it is possible to track ROI much better with an online lead generating advertising system.

One quick search for a given industry with a “Minneapolis” location tagged on the end of it usually produces a great wealth of information in a local area. This shows that other businesses are taking advantage of lead generation in Minneapolis and that it is working for their businesses.

Start generating leads for your business today

Another great feature of generating leads online is that you can start and stop when ever is convenient for your business. It is possible to set your own budget. This makes generating leads from online sources a huge, affordable benefit and explains why it is growing so rapidly. Set aside a budget and a time frame and start taking control of the leads being offered to your business.



Does Your Business Need Search Engine Optimization (SEO)?

Search Engine Optimization

Now more than ever, business owners trying to find ways to make money to stay in business. A website that is built with the search engines in mind can definitely help in a business trying to build their bottom line. So, when we hear the question, “Does my business need search engine optimization?”, then we like to ask the question, “What is your website trying to accomplish for your business?”.

If the business owner says, “Our website is just to portray an image.”, then search engine optimization is usually not a big concern to them. However, if you are the business owner that says, “I would like to use our website to generate business.”, we would highly recommend search engine optimization for your website.

What are the benefits of search engine optimization?

There are many benefits to search engine optimization.

  • Higher rankings in the search engines
  • Website easier to navigate for users
  • Easy to scan and read text
  • Website images optimized for faster web page load times

Obviously higher rankings in the search engines is one benefit, but also websites built with search engine optimization in mind are usually easier to navigate because of a more structured website navigation hierarchy. Text on each page of a website with search engine optimization is structured in a way that is easier to read, with headlines and html “H” tags (H1, H2, H3 etc.). Images on the website are optimized for faster viewing and enhanced with html “alt tags” that help with ranking in some regards and image searches that online users may use.

Ultimately, search engines and your online visitors make a decision about your website and where to rank your website or whether or not to do business with you.

When should I start with search engine optimization?

As soon as possible. Of course we are going to say that, right? We are in the business! We all know that it will require a decision to spend some money. We recommend that you talk search engine optimization over with your business partners or decision makers and come up with some questions that you may have. As we all know, it is better to make an educated decision than to jump right on the bandwagon.

However, finding out information as soon as possible so you can make a decision is highly recommended. The faster a business makes a decision to implement search engine optimization the better. It can have a drastic effect on generating leads and ultimately more business.

So if your business has been hearing more and more about:

  • online advertising and being found out on the search engines
  • increasing conversions from online visitors to customers
  • having your website being more effective for your business

Get in touch with us today!