A great website showcases the professionalism of the company and answers any questions that a visitor may have. Over the years, we have come across many different styles of websites with information ranging from simple to very complex. However, making sure that basic information is readily available to users is the best practice.
So what types of information are best practice to have a great website?
A CLEAN, CRISP, PROFESSIONAL DESIGN
When you go out to meet a new client, you probably dress up very nice, check the mirror twice before you leave in the hope of putting your best foot forward. Looking presentable can be a major factor if you get the job or not. Looking professional builds trust. The same principle needs to be applied to your website.
Chances are that if you are reading this article, you have some experience with searching around the web. I am also willing to bet that you have seen some pretty horrid websites. Maybe you have seen some websites with broken links, missing images or alignment issues. These are all little indicators that build up to the trustworthiness or UNtrustworthyness of your website.
Case in point, let your website be designed by professionals who know how to make your website appear as professional as possible.
HOSTING THAT DOES NOT LET YOU (OR YOUR WEBSITE) DOWN
Website hosting is a place on the internet where your website stays readily available for online visitors. Sometimes, web hosting companies will pack thousands, if not tens of thousands on a server. Their services will be cheap, but often times, at the cost of having your website not indexed and/or crawled by the large search engines and the website being down and not available. In the website hosting industry, the motto “You get what you pay for” is heard loud and clear. Our advice? Be careful where you choose to pinch pennies!
CONTACT INFORMATION READILY AVAILABLE
It is always a good idea to place contact information in highly visible areas of your website. Finding contact information also builds trust. If they have questions in the future, they know that they can contact you without a problem.
RELEVANT INFORMATION ON THE WEB PAGES
Once users get to your website, the first thing they would like to know is what you can do for them. Part of having a great website is providing all of the information that you think would be helpful to a visitor who comes to your website. Add information such as:
- Solutions to problems
- Common problems
- Interesting stories
- Years of experience
- How you got to where you are today
- What you offer
- Company literature (brochures, business cards, short videos)
WEB PAGE STRUCTURE FOR EASY NAVIGATION
Another sign of a great website is having a navigation hierarchy that is easy for visitors to understand. Most of the time, users will land on a web page and want to look around. If the information they are looking for is buried in another page and not directly in front pf them, most of the time they will simply leave your website and go to another competitor. This is a critical reason why you need to have an easy to understand navigation structure.
It is also important to make sure that there aren’t any broken links. It can be very frustrating to users (and a mark on your trustworthiness) when links they are wanting to follow do not let them do so.
In order to have a great website, it is necessary to plan out many details first and then make sure that the design is professional, hosting is reliable, information is useful and relevant and navigation structure is solid. If you do these things, you will have a great place for users to go and find out more information about what you have to offer and build your authority on your particular industry.