Ask any professional web development or SEO company and they will tell you that there are many ways to increase website conversion rates. The first step is to find out what the goal of the client is and figure out what type of “conversion” is important. We have worked with many clients through the process of figuring out their online conversion strategy and making it work for them.
One scenario we often run across is when the client already has a website but the site is not converting as much as they would like. We first review the website to look for visual conflicts or browser specific problems that would exclude users from viewing the message that the client is trying to portray. We will also look for positions of key elements on the website and calls to action. A call to action is very important on a website. It prompts the user to give a call, fill out a form, send an email or whatever the goal may be.
When we redesign a website, we always design with the user in mind. It is necessary to incorporate all of the features that the client has in mind for the website. Even more important is to make it easy for the user to convert to a goal for the website project. Another item we look for online conversions is the website hosting that the website is built on. We have run into cases where the client was running their website with an outfit that supplied cheap hosting. They were on a server with many other websites as well and the speed of the website suffered as a result. When their customers went to view their website, the pages would time out and the potential customer would leave the site and go to another competitor. Did they lose money? Oh yeah. We set them up with our business quality hosting, tweaked the website and they are now receiving inquiry after inquiry. So there are many items to consider when improving your website conversion rate.
Making sure our clients are getting a healthy ROI is something that we constantly strive for. We are always optimizing our website as well and researching what tactics work best. So if you have a website and you would like to increase its online conversion rate, get in touch with us and increase your ROI!
Everyday, websites spring up all over the world. Many of these websites are not correctly optimized for the search engines. Search engine optimization is the process of making your website correctly display your information so that the search engines can read through your website content and deem it relative to an online searchers query.
Many small businesses today are just starting to realize the potential that search engine optimization can have on their businesses. Everyday more and more people are turning to search engines to conduct research on local and national topics, and the searches are very user specific. This is the main reason why the search engines are getting as much publicity as they are. It is almost impossible to pick up a publication and not read an article that mentions blogs, websites or search engines.
It is important to make sure that your investment in a website is used to its fullest. Investing in a company that offers search engine optimization can return many times over what was actually paid initially, and this is why optimization services are so popular. Our advice to all of our clients is to invest in their websites. Leave the optimizing to the professionals and have the tool work for you.
New Business Websites
We are still surprised how many businesses do not have a website. Now, because we are a web design company, we may be a little biased : ). We have also seen the effects that a website can have on a business, especially certain types of businesses. Even the businesses that we do not conduct a full out search engine optimization campaign, still get business from the web. It is amazing how many people search the internet looking for solutions to all sorts of questions and problems.
New businesses can capitalize on the fact that people are searching for many different types of products and services on the internet. The other great part of this is that many of the searches done today are focused for a more geographic local search. This gives the business a great chance to be found on the top of the search engines, just by having a website online. This trend for a more local search can have a significant effect from sales generated from your website.
We know many decision makers that attempt to look for a website on a given company before they call to do business with them. It is expected that businesses have a website that has the necessary information that is organized in a way users can easily find the information they are looking for. We have also talked with the decision makers about what they do if they find a business that does not have a website, or if the website is not easy to find, and they all say the same thing, “I don’t do business with them.”
This speaks volumes about how important it is to make it easy for your business to be found online. If your business does not have a website, decision makers knowingly overlook your company for a competitor that has invested in a website for themselves. This reason alone should tell you how critical it is to be easy to do business with online.
New business websites are a great place to start in the world of advertising, especially with how affordable internet advertising is compared to other forms of advertising. So if you have a new business and are looking for fast and affordable advertising, we would highly recommend looking into investing in a professionally designed website for your business.
Minnesota Startup Businesses
Minnesota startup businesses need a website and a budget for online advertising. Having a website is one of the most cost effective forms of advertising. This makes a website a great business tool to invest in. Minnesota startups need to leverage the power of the internet to help grow their business and get the best bang for their buck in advertising expenses.
Stay On Budget
It is critical for new businesses to find the best means of rolling out the business while staying within budget. This can prove to be a difficult task, but one piece should be set aside for the website and advertising budget.
A professionally designed website for a Minnesota startup business can help make or break a business. Everyone knows that more and more people are searching online rather than going to a big phone book. This is a great opportunity for business startups to take advantage of the search engines and get in front of customers without paying phone book front page rates. In order to get front page space on the search engines, it is critical that all of the website pieces are in place. If a startup is serious about getting found online, we would recommend going with a professional web design company. Let the pros do their job, so you can focus on your business. After all, the only way your new startup will survive and thrive is if the business model is scalable and people can get tasks done for you.
Online Advertising Budget
If you conduct some advertising research, you will find that businesses are turning away from the traditional large phone books and pumping more dollars into online advertising. It is hard to blame them too. When you can put your business in front of motivated buyers, what is that worth to your business? Answer: as much as you can afford! Another reason that startup businesses should take a look into online advertising is that they can set their budget as to how much they would like to spend. Minnesota startup businesses should definitely take a look at an online advertising budget.
Anyone who has been involved with a startup knows the importance of keeping within a budget and spending their money wisely. In today’s business market, one of the best places to invest is in a website and online advertising.
Midwest Web Design offers many web design services for Minneapolis businesses, and surrounding areas in Minnesota. There are many Minneapolis web designers that can help your business grow, but it is important that you know how their services could actually impact your business in the long run. Midwest Web Design designs unique packages for many of its clients that fit their specific needs. Budget continues to be a main factor in whether or not a company is able to have a website presence or not. This is why Midwest Web Design uniquely builds website packages so a company can benefit from having an online presence. This type of Minneapolis web design company therefore offers a huge benefit to online searchers who are looking for information that only a specific type of business offers.
Being a local Minneapolis web design company that offers a wide spectrum of services, businesses can benefit from our experience in the web design field. Whether your business is looking for:
- A local Minneapolis web designer
- A professional website appearance
- Search engine optimization (SEO)
- Pay Per Click (PPC) website campaigns
- Cross browser compatibility (viewers see the same website in Internet Explorer or Mozilla, etc.)
- Website content creation
- Maintenance to most, already built websites
- Help with emails
- Increase targeted traffic to your website
- Optimizing images for the web
- PDF creation
- Complete consulting solutions for your website
- A specific multi-micro website solution for multiple products
Midwest Web Design can help you realize the potential your business can have online.
We have talked to many businesses that would love to have a website presence, but may not have the large budget to accommodate. This is the type of client we love to help and have helped since 1998.
So, if you have been thinking about how your business can benefit from having an online presence, get in touch with us today to find out how we can use our experience to help build your business.