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Increase Your Online Conversion Rate With A Website Redesign

Ask any professional web development or SEO company and they will tell you that there are many ways to increase website conversion rates. The first step is to find out what the goal of the client is and figure out what type of “conversion” is important. We have worked with many clients through the process of figuring out their online conversion strategy and making it work for them.

One scenario we often run across is when the client already has a website but the site is not converting as much as they would like. We first review the website to look for visual conflicts or browser specific problems that would exclude users from viewing the message that the client is trying to portray. We will also look for positions of key elements on the website and calls to action. A call to action is very important on a website. It prompts the user to give a call, fill out a form, send an email or whatever the goal may be.

When we redesign a website, we always design with the user in mind. It is necessary to incorporate all of the features that the client has in mind for the website. Even more important is to make it easy for the user to convert to a goal for the website project. Another item we look for online conversions is the website hosting that the website is built on. We have run into cases where the client was running their website with an outfit that supplied cheap hosting. They were on a server with many other websites as well and the speed of the website suffered as a result. When their customers went to view their website, the pages would time out and the potential customer would leave the site and go to another competitor. Did they lose money? Oh yeah. We set them up with our business quality hosting, tweaked the website and they are now receiving inquiry after inquiry. So there are many items to consider when improving your website conversion rate.

Making sure our clients are getting a healthy ROI is something that we constantly strive for. We are always optimizing our website as well and researching what tactics work best. So if you have a website and you would like to increase its online conversion rate, get in touch with us and increase your ROI!



A Website for Your Customers

The main purpose of having a website is to provide information to those who aren’t familiar with your business or to provide more information to those who do business with you. We have come across many business owners who design the website with themselves in mind, not the customer. This poses as a problem with the goal to give information to the user in the format that they would like it in. So, the question comes down to, how would we build a website for our customers? Well, here is the information we would go through to make sure your clientele is getting the most from your website:

CONTACT INFORMATION

Make sure to have your contact information in each page. You have a much higher probability to close a sale for your business if customers give you a call. It is a sign that the customer is taking the necessary steps to accomplishing a goal of theirs.

LACK OF GRAMMAR/SPELLING MISTAKES

Nothing drives down credibility of a website faster than grammar and spelling errors. Make sure to go through your website content and correct any errors.

TESTIMONIALS/EXPERIENCE

Be sure to include testimonials on your website! A website built for your customers will have past customers’ stories about how your company did a fantastic job. Also be sure to include what types of experience you have in your particular field. Many customers search for this type of information to see how credible you are for their project.

YOUR COMPANY LOGO

A company logo can be a vital part of a customer’s recognition of your company. A company logo also portrays the level of professionalism that your company has. Making sure that your logo is set prominently on your website can be an important factor in elevating your customers trust.

ABOUT YOUR COMPANY

Having an “About Us” page on your website is another great way to tell customers who you are and what you have done in the past. We have talked to many businesses that love the fact that we are a small family based business. It is little subtleties like this that can have an impact in whether you get the sale or not.

Keep these factors in mind when thinking about what to put into your website. Customers have many reasons why they choose a particular company. It is your job to capitalize on what sets you apart from your competitors and how you can get their job done above their expectations. Also keep in mind that the website is for your customers. Keeping that in mind will help you determine what you should be including on your website.



Minnesota Startups Need a Budget for a Website and Online Advertising

Minnesota Startup Businesses

Minnesota startup businesses need a website and a budget for online advertising. Having a website is one of the most cost effective forms of advertising. This makes a website a great business tool to invest in. Minnesota startups need to leverage the power of the internet to help grow their business and get the best bang for their buck in advertising expenses.

Stay On Budget

It is critical for new businesses to find the best means of rolling out the business while staying within budget. This can prove to be a difficult task, but one piece should be set aside for the website and advertising budget.

Invest Wisely

A professionally designed website for a Minnesota startup business can help make or break a business. Everyone knows that more and more people are searching online rather than going to a big phone book. This is a great opportunity for business startups to take advantage of the search engines and get in front of customers without paying phone book front page rates. In order to get front page space on the search engines, it is critical that all of the website pieces are in place. If a startup is serious about getting found online, we would recommend going with a professional web design company. Let the pros do their job, so you can focus on your business. After all, the only way your new startup will survive and thrive is if the business model is scalable and people can get tasks done for you.

Online Advertising Budget

If you conduct some advertising research, you will find that businesses are turning away from the traditional large phone books and pumping more dollars into online advertising. It is hard to blame them too. When you can put your business in front of motivated buyers, what is that worth to your business? Answer: as much as you can afford! Another reason that startup businesses should take a look into online advertising is that they can set their budget as to how much they would like to spend. Minnesota startup businesses should definitely take a look at an online advertising budget.

Anyone who has been involved with a startup knows the importance of keeping within a budget and spending their money wisely. In today’s business market, one of the best places to invest is in a website and online advertising.



Minneapolis Web Design Services for Your Business

Midwest Web Design offers many web design services for Minneapolis businesses, and surrounding areas in Minnesota. There are many Minneapolis web designers that can help your business grow, but it is important that you know how their services could actually impact your business in the long run. Midwest Web Design designs unique packages for many of its clients that fit their specific needs. Budget continues to be a main factor in whether or not a company is able to have a website presence or not. This is why Midwest Web Design uniquely builds website packages so a company can benefit from having an online presence. This type of Minneapolis web design company therefore offers a huge benefit to online searchers who are looking for information that only a specific type of business offers.

Being a local Minneapolis web design company that offers a wide spectrum of services, businesses can benefit from our experience in the web design field. Whether your business is looking for:

  • A local Minneapolis web designer
  • A professional website appearance
  • Search engine optimization (SEO)
  • Pay Per Click (PPC) website campaigns
  • Cross browser compatibility (viewers see the same website in Internet Explorer or Mozilla, etc.)
  • Website content creation
  • Maintenance to most, already built websites
  • Help with emails
  • Increase targeted traffic to your website
  • Optimizing images for the web
  • PDF creation
  • Complete consulting solutions for your website
  • A specific multi-micro website solution for multiple products

Midwest Web Design can help you realize the potential your business can have online.

We have talked to many businesses that would love to have a website presence, but may not have the large budget to accommodate. This is the type of client we love to help and have helped since 1998.

So, if you have been thinking about how your business can benefit from having an online presence, get in touch with us today to find out how we can use our experience to help build your business.



Important Factors of a Website Structure

Website structure is a very important piece to a successful website. The layout of a website can mean the difference between landing a customer or not. Interestingly enough, the search engines look at how a website is structured and then make a decision for where to rank that website. With that being said, in order to rank higher in the search engines, having your website structured properly can make or break the success of your website.

Background Code

As much as people like to do the changes and build their own website, we have rarely viewed a website that is built properly, ranks high in the search engines and is built by themselves. There are many checks that search engines do on a website in order to help rank them. Broken link checks, validation, cross browser compatibility, analytics, to name a few, help your website present itself in a form that is easy for search engines to rank a website. Having solid background code is one key to having a successful website.

Contact and Content Information

Contact and content information also play a critical role in a successful website structure. Having contact information listed on every page and in a high priority location, such as at the top of every page, makes your website very user friendly. It is very frustrating to be at a website and have to look for the contact information. It should always be located in as many places, within reason, as possible. Having contact information readily available builds trust on a website and building trust is also a critical piece for turning visitors into customers.

Having great content can be a superb boost for your website in the search engines. Many times if your content is targeted towards a specific topic, it is usually found in the search engines for related keywords. Sometimes creating content can be a tedious process, but if ranking in the search engines is important for your business, structuring your content can play a large role in showing up the the search results.

Easy Navigation Elements

Navigation can make or break the success of your website as well. We have all had experiences where the navigation is not clear and it can be a nightmare to try to navigate to the page you are trying to look for. This is especially embarrassing for people who are giving a presentation and they go to the website to find some information and the link they are looking for is so buried in the site that it takes them 5 plus minutes to actually find the content. Your visitors will not spend the time trying to dig out the link. Instead, they will move on to your competition. It is also important to make sure that your navigation works properly in other internet browsers. We have come across many websites that work in Internet Explorer, but not in Mozilla Firefox. Depending what industry you are in, this could be upwards of 50% of people not being able to use the navigation in the way in which you had originally intended. We like to advise people to create a sitemap page so at least there is a “least case” scenario in which the user can find all of your content easily.

“H” Tags

Another important structure element in the “H” tags in the code of your website. Many search engines place some importance on these tags to see how the content is structured. These tags include the H1, H2, H3, bold and other tags. Structuring your content with these tags helps the search engines and visitors skim through information and determine what to read or skip.

Structuring all of these elements on your website is a piece that many “do it yourself” website places do not help their customers with. This can turn out to be the difference between ranking on the search engines and closing sales or being found no where and having the website not producing at all for your business.