Ask any professional web development or SEO company and they will tell you that there are many ways to increase website conversion rates. The first step is to find out what the goal of the client is and figure out what type of “conversion” is important. We have worked with many clients through the process of figuring out their online conversion strategy and making it work for them.
One scenario we often run across is when the client already has a website but the site is not converting as much as they would like. We first review the website to look for visual conflicts or browser specific problems that would exclude users from viewing the message that the client is trying to portray. We will also look for positions of key elements on the website and calls to action. A call to action is very important on a website. It prompts the user to give a call, fill out a form, send an email or whatever the goal may be.
When we redesign a website, we always design with the user in mind. It is necessary to incorporate all of the features that the client has in mind for the website. Even more important is to make it easy for the user to convert to a goal for the website project. Another item we look for online conversions is the website hosting that the website is built on. We have run into cases where the client was running their website with an outfit that supplied cheap hosting. They were on a server with many other websites as well and the speed of the website suffered as a result. When their customers went to view their website, the pages would time out and the potential customer would leave the site and go to another competitor. Did they lose money? Oh yeah. We set them up with our business quality hosting, tweaked the website and they are now receiving inquiry after inquiry. So there are many items to consider when improving your website conversion rate.
Making sure our clients are getting a healthy ROI is something that we constantly strive for. We are always optimizing our website as well and researching what tactics work best. So if you have a website and you would like to increase its online conversion rate, get in touch with us and increase your ROI!
Tags: Increase ROI, increase website conversions, SEO (Search Engine Optimization), website optimization, website services
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Minnesota Startup Businesses
Minnesota startup businesses need a website and a budget for online advertising. Having a website is one of the most cost effective forms of advertising. This makes a website a great business tool to invest in. Minnesota startups need to leverage the power of the internet to help grow their business and get the best bang for their buck in advertising expenses.
Stay On Budget
It is critical for new businesses to find the best means of rolling out the business while staying within budget. This can prove to be a difficult task, but one piece should be set aside for the website and advertising budget.
A professionally designed website for a Minnesota startup business can help make or break a business. Everyone knows that more and more people are searching online rather than going to a big phone book. This is a great opportunity for business startups to take advantage of the search engines and get in front of customers without paying phone book front page rates. In order to get front page space on the search engines, it is critical that all of the website pieces are in place. If a startup is serious about getting found online, we would recommend going with a professional web design company. Let the pros do their job, so you can focus on your business. After all, the only way your new startup will survive and thrive is if the business model is scalable and people can get tasks done for you.
Online Advertising Budget
If you conduct some advertising research, you will find that businesses are turning away from the traditional large phone books and pumping more dollars into online advertising. It is hard to blame them too. When you can put your business in front of motivated buyers, what is that worth to your business? Answer: as much as you can afford! Another reason that startup businesses should take a look into online advertising is that they can set their budget as to how much they would like to spend. Minnesota startup businesses should definitely take a look at an online advertising budget.
Anyone who has been involved with a startup knows the importance of keeping within a budget and spending their money wisely. In today’s business market, one of the best places to invest is in a website and online advertising.
Tags: affordable web design, affordable website design, Increase ROI, increase website conversions, pay per click, PPC, professional web design, SEO (Search Engine Optimization), website services
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With the abundance of online visitors finding your website through the search engines, it is important to give them some incentive to come back and use your website. It is important to have useful information that keeps the reader wanting to find out more about what you have to offer. This can be accomplished many ways on your website. Here are a few examples of ideas that we have seen over the years.
Offering an online newsletter is a fairly popular way to keep users informed about new happenings with your company and different products and services that you have to offer.
This is popular with accountants and mortgage lenders. It makes sense to have a calculator in front of a user so they can calculate the expense of certain fees and interest rates.
Offer Email Updates
This differs from the online newsletter by just sending little bits of information rather than a full blown online newsletter. This can also be a more effective use of your time, than to come up with a monthly newsletter.
A Color Wheel
We have seen this used on a few powder coating websites or on websites that deal with picking colors. This can be a great tool to have the user pick their color online rather than explain it over the phone.
This can prove to be a very popular way to bring users back to your website and make it useful to them. Offers can appear like a coupon and the user can print them out. There are many websites online dedicated to showing coupons for different products and services online.
Links to Other Related Services or Products
If you have a landscaping business, why not have links on your website where a user can get a siding job done on their house? Or a sprinkler system put in that you would recommend. May be a place to buy a fantastic looking concrete statue? These online links will position you as a knowledgeable professional that knows the in’s and out’s of the industry.
Articles and Tips about Your Services
Articles are a great way to showcase your knowledge about your business and make your website useful to online visitors. Writing articles also helps your business show up in the search engines for longer keyword phrases. Writing a quick article can sometimes be the difference between building that little extra piece of credibility for that online visitor to pick up the phone and give your business a call.
Tags: grow your business, refine your website, relevant website information, targeted traffic to your website, update my website, user friendly web design
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Website structure is a very important piece to a successful website. The layout of a website can mean the difference between landing a customer or not. Interestingly enough, the search engines look at how a website is structured and then make a decision for where to rank that website. With that being said, in order to rank higher in the search engines, having your website structured properly can make or break the success of your website.
As much as people like to do the changes and build their own website, we have rarely viewed a website that is built properly, ranks high in the search engines and is built by themselves. There are many checks that search engines do on a website in order to help rank them. Broken link checks, validation, cross browser compatibility, analytics, to name a few, help your website present itself in a form that is easy for search engines to rank a website. Having solid background code is one key to having a successful website.
Contact and Content Information
Contact and content information also play a critical role in a successful website structure. Having contact information listed on every page and in a high priority location, such as at the top of every page, makes your website very user friendly. It is very frustrating to be at a website and have to look for the contact information. It should always be located in as many places, within reason, as possible. Having contact information readily available builds trust on a website and building trust is also a critical piece for turning visitors into customers.
Having great content can be a superb boost for your website in the search engines. Many times if your content is targeted towards a specific topic, it is usually found in the search engines for related keywords. Sometimes creating content can be a tedious process, but if ranking in the search engines is important for your business, structuring your content can play a large role in showing up the the search results.
Easy Navigation Elements
Navigation can make or break the success of your website as well. We have all had experiences where the navigation is not clear and it can be a nightmare to try to navigate to the page you are trying to look for. This is especially embarrassing for people who are giving a presentation and they go to the website to find some information and the link they are looking for is so buried in the site that it takes them 5 plus minutes to actually find the content. Your visitors will not spend the time trying to dig out the link. Instead, they will move on to your competition. It is also important to make sure that your navigation works properly in other internet browsers. We have come across many websites that work in Internet Explorer, but not in Mozilla Firefox. Depending what industry you are in, this could be upwards of 50% of people not being able to use the navigation in the way in which you had originally intended. We like to advise people to create a sitemap page so at least there is a “least case” scenario in which the user can find all of your content easily.
Another important structure element in the “H” tags in the code of your website. Many search engines place some importance on these tags to see how the content is structured. These tags include the H1, H2, H3, bold and other tags. Structuring your content with these tags helps the search engines and visitors skim through information and determine what to read or skip.
Structuring all of these elements on your website is a piece that many “do it yourself” website places do not help their customers with. This can turn out to be the difference between ranking on the search engines and closing sales or being found no where and having the website not producing at all for your business.
Tags: Increase ROI, increase website conversions, Online Conversion Factors, SEO Factors, Website Structure
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Lead Generation Minneapolis
In today’s economy, it is very important to have a source of leads for your business. Many businesses that help other businesses grow become a huge asset, especially during a down economy. Minneapolis lead generation can be a huge benefit to local businesses within the Minneapolis area. With the growing number of people conducting online searches for local businesses, this opens up great opportunities for companies seeking to take advantage of local lead generation.
There are many ways to generate leads for your business. A few of the ways are:
- Build a website that is search engine friendly and updated often
- Pay Per Click (PPC) search engine campaigns
- Search Engine Optimization (SEO) for “organic” search results
- Send out a mail flyer to a specific industry you are targeting and follow up with a phone call
- Write an online article featuring a company that you would like to work with and in the article show how the company could benefit from your services
- Ask for referrals
These are just a few of the ways leads are generated. It is very important to look at all of the options and choose the best one to fit your business’ particular needs and/or budget.
Online Lead Generation Minneapolis
Generating leads from online sources has proven to be a great way to help increase a business’ bottom line. This is also one of the main reasons why Google is as large as they are. When it is possible to give searchers relevant information according to what they are looking for, the possibility to make a great connection is opened. Online lead generation is a very affordable way to see if online searchers are interested in what you have to offer. Online lead generation is far less expensive than more traditional forms of advertising (phone book, TV, newspaper, local magazines, etc) and it is possible to track ROI much better with an online lead generating advertising system.
One quick search for a given industry with a “Minneapolis” location tagged on the end of it usually produces a great wealth of information in a local area. This shows that other businesses are taking advantage of lead generation in Minneapolis and that it is working for their businesses.
Start generating leads for your business today
Another great feature of generating leads online is that you can start and stop when ever is convenient for your business. It is possible to set your own budget. This makes generating leads from online sources a huge, affordable benefit and explains why it is growing so rapidly. Set aside a budget and a time frame and start taking control of the leads being offered to your business.
Tags: Increase ROI, increase website conversions, relevant information, SEO (Search Engine Optimization), website optimization
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