With the abundance of online visitors finding your website through the search engines, it is important to give them some incentive to come back and use your website. It is important to have useful information that keeps the reader wanting to find out more about what you have to offer. This can be accomplished many ways on your website. Here are a few examples of ideas that we have seen over the years.
Offering an online newsletter is a fairly popular way to keep users informed about new happenings with your company and different products and services that you have to offer.
This is popular with accountants and mortgage lenders. It makes sense to have a calculator in front of a user so they can calculate the expense of certain fees and interest rates.
Offer Email Updates
This differs from the online newsletter by just sending little bits of information rather than a full blown online newsletter. This can also be a more effective use of your time, than to come up with a monthly newsletter.
A Color Wheel
We have seen this used on a few powder coating websites or on websites that deal with picking colors. This can be a great tool to have the user pick their color online rather than explain it over the phone.
This can prove to be a very popular way to bring users back to your website and make it useful to them. Offers can appear like a coupon and the user can print them out. There are many websites online dedicated to showing coupons for different products and services online.
Links to Other Related Services or Products
If you have a landscaping business, why not have links on your website where a user can get a siding job done on their house? Or a sprinkler system put in that you would recommend. May be a place to buy a fantastic looking concrete statue? These online links will position you as a knowledgeable professional that knows the in’s and out’s of the industry.
Articles and Tips about Your Services
Articles are a great way to showcase your knowledge about your business and make your website useful to online visitors. Writing articles also helps your business show up in the search engines for longer keyword phrases. Writing a quick article can sometimes be the difference between building that little extra piece of credibility for that online visitor to pick up the phone and give your business a call.