Website Content Generation
So you have finally decided to get a website for your business. Congratulations! You found a reputable Minneapolis web design firm with a solid portfolio and great customer service. You want a clean, crisp design and also be found in the search engines such as Google, Yahoo and MSN. Then it finally sets in, you are going to need text on your website. What should you say? Should you really include that? How long should it be? Need some help? Keep reading.
What should you say?
Even though you may think writing copy for your business may be easy, when it comes time to actually sit down and write, it may take a while to organize your thoughts.
I would recommend the following ideas for your “Home” or “About” page:
- How many years have you been in business?
- Write the story about how your business was started.
- What products and services do you offer and how do they differ from the competition?
- List the geographical areas you serve.
- Where your business is located.
For a “Products” or “Services” page, I would recommend:
- A picture of the product or service being completed
- A description of the product or service
- All of what is included with the product or service
- Any warranties
- What the user can expect when they have this product or service
- Any part numbers that are relevant to the product or other common names for the service
- A contact phone number
Finally, for a “Contact” page, I would recommend:
- Any and all contact information
- Phone number
- Email address
- Fax number
- Website address
- Business mailing address
- Google Map with driving directions
- Google Talk, AIM or other instant message programs
This information will help you get started on some of the types of text that visitors will find useful on your website. We have noticed when writing our own text that the above suggestions get the ball rolling and then it usually spirals into a bunch more content that you were unaware that you had wanted to put in.
How long should it be?
I would recommend breaking the information into some decent chunks, maybe 500 – 1200 words and spreading it around on different pages. If you do have a long page, I would recommend internal links that, when clicked, automatically scroll down the page to the desired content. If you choose to do this, place a “Back to the top” link at the bottom of the desired content section. It makes it easier for users to quickly get around your website.
Be resourceful, use the internet!
Go out to websites and look at what people use for great paragraphs. What ever you do, do not steal others’ text. This can get you in serious trouble. You can, however, see different writing styles for different industries and then come up with your own unique style of writing for your own website.
Be sure to include keywords!
Finally, keep in mind the keywords you would like to rank for in the search engines. Include a few keywords throughout your text so that the search engines can pick them up. Don’t stuff your paragraph with keywords. This could lead to penalties and possibly get your website banned. So keep it natural and let the search engine ranking begin!