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Search Engine Optimization: Let your business stand out!

Search Engine Optimization

Stand out from the competition

Everyone today uses the search engines to find what they are looking for. Search engine optimization helps the pages on your website rank higher, closer to the first position for some desired keywords. This allows your website content to be found by online visitors who will then get in contact with you for the services you provide. The key factor is being able to show close to the top, if not at the top. This will set your business apart from your competition and give you a competitive edge. Search engine optimizing your website will also make the code cleaner and give your visitors a more consistent look throughout the website. This is important when the visitor comes to the website and is trying to gather information in order to find out if you are a trustworthy business. Online, it is important to fit all these pieces together to help stand out from the competition.

Showcase all of the services/products that you offer

Over the years, we have seen many businesses that do not place all of their products or services they offer on their website. This is a huge mistake. Many of today’s online searchers use a variety of keywords to help them locate information. We have had experience with businesses who put product ID numbers on their websites and then get found when a searcher types in the information because they need to repair that specific product. Just for having that information listed on their website! We have other clients who place terms of other services they provide on their websites and get business for that service a couple of days after they post it to the web. Now, this does not mean that you should stuff all sorts of keywords on your website page and then you will rank #1 for all of them. Google is a little smarter than that, but placing references to other services you provide with as much relevant information is a great way to get higher placement. Placing more information about all of the services your business offers is a great way to let your business stand out from your competitors.

Use targeted keywords that online searchers may use

It is possible to conduct some research to find out which keywords people are using to search. Binding this information with some creative thinking can open up keyword possibilities that searchers may use to find your services. For example, if you are in the business of landscaping and you would like to use more targeted keywords to help increase business, you may choose to include the name of a city close to where you do business. So maybe you will setup a web page for “landscaping Fort Lauderdale Fl” and fill it with relevant content. This should give you some decent ranking for this particular term if there is not a surplus of competition for that particular term. Then it is a matter of checking your analytics package and seeing if traffic is being generated for that particular term.

Analyze traffic with a website analytics package

Analyzing traffic is a great way to generate ideas about future content to write about and try to optimize your website for. Generate content and then look at your analytics package to see what keywords searchers are typing in to see your page. This can also be used to write separate content for the same main topic and keep the user on your website. Website analytics packages contain a wealth of information and can also tell you where users are coming from, how long they stay on specific pages, and what page they left your website. This can help you to see the visitor’s path and place more relevant content to where your visitors are gravitating on your website.

Search engine optimization can help your business stand out from the competition and help online visitors get the information they are looking for. This can then have a positive effect on your bottom line and help your business increase sales. For more information about how search engine optimization can help increase your business, give us a call at 1-877-977-9327.



Local SEO | Is your website being found in the local search results?

SEO For Local Search Results

Is your website being found in the local search results?

Local Search Results
It should be. Many online searchers today will search for keywords along with the city they live in to find local results. This can be a huge benefit to your business. Many people, us included, would prefer to do business locally. It is very convenient to be able to drop by and get to know the people you are working with. Having your website properly optimized can help Google locate your address and phone number and be found locally. There is also an option to add your business listing with Google and they will place it in their results as well.

Importance of having a website that is properly optimized

Show up before competitors

The search results and SEO is similar to the real state motto “Location, location, location!” There are few people who go past the third search result page when they are searching for certain information. Listing on the top, or close to the top of the first page is the ideal location for customers to click and find the information they are looking for. The faster the customer gets in contact with you by being at the top of the search engines, the faster you can let them know what you have to offer.

Conversions

Along with the optimizing for the search engines, it is also very important to have the website optimized for usability. Make sure there are no broken links, broken images, and spelling or grammar errors. Make sure the navigation is clear to the user and that the text and font are easy to read. Make sure you have calls to action, contact information on every page (preferably at the top of the page) and that the graphics are crisp and clear. All of these factors play a role in increasing the conversions on your website and turning visitors into customers.

Relevant information for visitors and search engine optimization (SEO)

Keeping the information on your website relevant to the topic of the page is important also. If you specialize in selling dog houses, place relevant information about dog houses on the first page. This will answer any questions that the visitor has about your dog houses and entice them to contact you and ask some questions, or finalize the sale. I’d be careful about also placing information about real estate houses on the same page, the user is on your website and found your website looking for dog houses. Give them the information they are looking for. Keeping the content information “tight” around a particular subject or topic increases the power of your website to show closer to the top of the search engines for particular related phrases.