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Can your company afford not to have a website?

Affordable Web Design

Thinking about a website design?

No. Of course we are in the business and this is how we choose to make money, but when you really sit down and think about if your business can afford not to have a website, a few ideas come to mind:

More and more people are using the internet

Everyday, more and more people are turning to the internet to find out more information about services or products that they are looking for. It is easy to see the reason why. Where else can you find just about everything you would want to know? You may have to wait for the commercial break to see what is fed to you, or you could just log on to the internet and find the best local deal. This is one of the reasons why search engines have seen such a high growth rate over the past 10+ years. It is easy to type in a few words of text and have the results brought to you rather than lug out the ol’ phone book and guess where you should start first.

Your competitors are getting all the traffic

Another reason your company should be able to afford a website is that your competitors already have! Odds are that your competition is already enjoying a nice spot in the search engines and getting phone calls and email requests for their services. Now why would you let your competition have it so easy? Even if you don’t rank #1, online searchers will still go though a couple of listings until they come across something that makes sense to them and trust. But without a website to speak of, your business isn’t even in the running!

Relatively speaking, it’s very inexpensive when compared to print, TV, and radio advertising

If you thought your business count afford a website, is it really necessary to talk about affording print ads, television commercials or radio spots? I’ll give you a little piece of advice. More and more large businesses are shifting dollars away from those types of advertising and funneling them into more effective kinds of advertising, a.k.a websites and internet marketing.

Simply speaking, a website can have a dramatic effect on your business.

How much are you losing by not having a website?

Affordable website design
http://www.flickr.com/photos/amagill/ / CC BY 2.0

Tough to say, how much is it worth to close a sale? If your competitor is on the top of the search engines for an even remotely popular term, he is getting at least phone calls. Wouldn’t you like customers to be doing the same to you? Even simple websites are found locally very well in Google. It is possible to build a quick website and have it give enough information to spark a visitor’s interest and have them contact you.

Also, a website helps to advertise other services or products that your current clients aren’t aware that you offer. We have had many people come to us and have a website built and then say, “Oh, I didn’t know you did ______. Sign me up for that.” There are people searching right now for the services you offer. Give them what they want! Many people today are reaping the benefits and giving customers exactly what they need.

So what are you losing from not having a website? $3,000? $15,000? $128,000? Figures such as these are not uncommon for companies to be losing from not having a website presence.

So I ask the question again. Can your company afford not to have a website?



Professional Website Design Services for Professional Businesses

Professional Website Design Services

Why have a professional website design?

In today’s world, a website is an extremely useful tool. I can’t think of another advertising tool as versatile and effective than a professional website design. We have all seen the “Build It Tonight” website templates, but when it comes to being found on the search engines, you’re better off having the professionals get the job done right.

Professional Website Design + SEO = Traffic = Conversions = $$$

PLUS it is important to take in the value of Client Retention, how long they will be customers and other services you can provide for them

Establish Trust and Credibility

Establishing trust and credibility is very important on the internet. Recently I was searching for a lawn care provider to take care of my lawn. I found a few in my area on the search engines and had a look at their websites.

One of the websites had an incomplete “About Us” page with random text. Why would I go with a company that can not even come up with text on a page that is so vital when someone is looking to find more information about their company?

Having all the pages on your website filled with relevant text about your business should be priority number one. This is your opportunity to showcase your professional business on the internet.

Usability

Having a website that is easy to navigate is one of the true signs that a professional web design company is indeed a professional. When visitors are able to contact you from any page, find the information they are looking for and able to make a decision, that is when you know your website was built professionally.

Additional Products/Services You Have to Offer

When your visitors know about the other products and services you have to offer on your website, it is a great way to increase sales and show that you are a professional company. When you have that additional information about your other products and services, visitors can learn more about those specific items or services you offer and establish that professional image that you want to portray.

When a little extra thought is put into the information you are placing on your website it can help your visitors make decisions is another way how you know that your website was designed professionally.

Lead Generation

When your website is educating potential clients and letting them know more about what you can offer them, they can make a buying decision. Leads are generated everyday by a company’
s professionally designed website. It is important to have these leads contact you by email, phone or any way possible! Having your website generate leads for you also cuts down on the time you have to educate those potential customers because they will already have done some research on your website.

When it comes to getting your professional business website built, let a professional web design services company use their experience, expertise and knowledge work for you. It will save you money in the long run, and continue to build up your professional image.