Local Web Design
If you own a business in a specific geographical area, we have some tips for your website. These hints and tips are focused to help your website in the search engines and make it easier for online visitors to find out more about the products or services you have to offer.
Place a Google Map on your website
It is a well known fact how helpful Google can be. Their Google Map program isn’t any different. It can help online visitors get directions to your business and show them where you are located. Just a word of caution, make sure that when you type in your address, that it is in the correct location. We have had instances of the map data not being up to date!
List the names of the cities where you conduct business
This can be good information if you drive as part of your service and drive only to certain areas within a 30 mile radius. Naming the cities you conduct business in is also good information that Google likes to see. You may rank high in the search engines by just naming a small city you can do work in!
Link to other local businesses that compliment your specific business
This is a great way to build some trust with online visitors. Listing other businesses that compliment your business gives the user a little more information about other services you work with. When that user contacts you, they know they are dealing with a company that is experienced in the industry.
Write an article about how you helped a local business or consumer
This is great information to show your online visitors and it looks good to the search engines. Not to mention, customers that are featured somewhere like to brag that they are featured and it may drive traffic to your website.
List testimonials of your work on your website
This is great information for online visitors to see. Consumers like to see that the company they are dealing with has a good reputation to work with.
List your business address on each page of your website
Having your website address on each page is great information for online visitors and for the search engines. When your contact information is listed on each page, an online visitor has instant information. This can be a critical component for your website. It is also a great way to help your website appear in local search engine results.
Place pictures of your work online or of local businesses or consumers that you’ve completed work for
As stated before, online search engines like to see instances of city names somewhere in your web page. Having a picture and a description not only shows online visitors where you’ve conducted work, but also is another instance of a local city name where you conduct business.
Now get out there are let your customers know where you are so they can do business with with you!