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Increase ROI with a pay per click (PPC) website campaign

Increase Website ROI

Many companies today are currently using PPC campaigns to bring in jobs from the search engines. It is a great way to immediately get in front of potential customers and see if there is a demand for your product or service. It is also possible to closer track where those visitors came from and make a decision to continue with the campaign or to move dollars to other forms of advertising.

It’s working for others…and it can work for you

Many businesses have already taken the plunge and are grabbing clients that could have been yours. There is a reason that it is almost impossible to pick up any publication and not see some article talking about the search engines and how your business should be in the listings. It is a valuable tool to get in front of prospective buyers and let them know what you can do for them.

Immediately get in front of searchers

With a PPC campaign, it is possible to run a campaign with your ad at the top of the search results for a couple of months and see what type of conversions you get through the website. This is a great way to see if it is worth it to get into the top spots in the “organic” search results that appear when an online visitor searches the search engines. It is also possible to switch text in the ad and test different variations to see if one ad has a higher conversion rate. It is these characteristics of a PPC campaign that keep companies coming back to the search engines for sales increases.

Tracking Sales

Tracking sales from a PPC campaign is one of the reasons why so many companies are switching to online advertising with the search engines. It is possible to see what the user clicked on, how long they were viewing your website and the pages they went to on your website. Another great part of a PPC campaign is that if it isn’t working, you can stop after the initial campaign and use those dollars for something else. Tracking all of these factors can give the owner a better understanding of where their website stands in the buying process and what to improve to turn visitors into customers.

So, if you have a marketing budget and are willing to give internet marketing a try in the search engine realm, take the plunge and see if your business has what it takes to increase ROI with the help from the search engines.



5 Ways to Make More Money With Your Web Site

5 Ways to Make More Money With Your Web Site

We all want to make more money with our web sites. There are ways you can invest to get quicker
results. These 5 tips are ways we have seen that are critical in order for your web site to draw
in more clients, which means more ka-ching, ka-ching for your business:

1) Get your web site built by a professional organization.

Some professional web design companies (like Midwest Web Design) have been studying the way
of the internet for years and have watched it grow into the useful tool it is today for
information and business. Getting your web site built by a professional web design company
takes advantage of this knowledge. A business can save huge amounts of time and energy
that they can spend on building other parts of their business, such as advertising,
infrastructure, future contacts, etc.

2) Invest in search engine optimization for your site.

Search Engine Optimization, or SEO as they call it in the business, can have a huge effect on the profitability of your web site. SEO helps a web site to be found easier in the search engines like Google, Yahoo and MSN. With approximately 92% of people online using search engines to find information online, it is obvious why companies would like to rank higher up in the search engines. SEO deals with keywords, descriptions, densities, articles and other bits of information that are picked up by professional web design companies.

“Having a web site built by a professional organization does have its benefits”

Don’t be fooled by internet marketers that promise “Number 1 Spots on Google,” this is not the sign of a professional. Prorofessional web design companies that know Google won’t promise a “Number 1 Spot” and they also won’t run away with your money once you paid. We have seen clients who went with these internet marketers because of what they “offered” and have came back to us feeling taken advantage of and left with an empty wallet. Once again, having your web site built by a professional organization does have its benefits!

3) Make your site useful and easy to navigate and read for your visitors.

You should be making your site valuable to customers by showing:

  • Business Hours
  • Services/Products
  • Offers or Coupons
  • Company History
  • Email Address
  • Having the Site Easy to Navigate

Each of these are key ingredients for customers to find your web site useful. We highly recommend our clients to have all of the above.

A web site also needs to be easy to navigate. Less clutter and making your site easy to navigate can make a difference sometimes overnight. Don’t be fooled by thinking you have to have a graphically-heavy web site in order to have customers order from you. In our experience, the more simple the better, both from a user standpoint and from a search engine standpoint.

4) Add your web site to your other forms of advertising.

We are amazed at the number of businesses that do not have their web site listed on all their forms of advertising. It is one of the most valuable forms of advertising in business today. Period. The more information you have on your web site, the better. Customer make decisions while they are on a web site. Think about it, without a web site they are unable to make any decisions and you won’t get the sale.

5) Invest in internet marketing for the search engines.

Companies such as Google, Yahoo, MSN and others offer services that allow a business to be placed in certain positions that will drive targeted customers to your site. Don’t be fooled by internet marketing services that promise 800 clicks a month. You want targeted traffic to your site. Targeted traffic offers the best conversion rate from visitor to customer.

These are some of the easiest ways to make more money with your web site. Keep in mind that having a professional web design company build your web site will maximize your time and stretch your advertising dollars. They know all the little tricks and shortcuts that will help you use your web site as a tool to make more money the most effective way possible.



What is the process for having a website done by Midwest Web Design?

What is the process for having a website done by Midwest Web Design?

  1. Get in touch with us via phone or email

    The first step of the process is to get in touch with us when you have some time.

  2. Set up an appointment

    We will set up an appointment with you to discuss your goals for your website in more detail.

  3. Goals for the website

    Our staff will go over goals that are important for you and your website and discuss many options available including:

    • Budget constraints
    • A professional, custom, look and feel for your website
    • Custom website programming
    • Domain name registration
    • Hosting
    • Navigation on the website
    • Website structure
    • Email setup
    • Search engine optimization
  4. Decide to move forward

    When all the necessary topics are covered, if it makes sense, both parties move forward and your professional website design will start to be built.

  5. Start the project

    Midwest Web Design Inc will talk with you to figure out the look and feel of your professional web design and give you some samples of what your website
    will look like.

  6. Get information from client

    After the look and feel is complete, the client will give us the necessary information (text, pictures, etc) for the website to be completed.

  7. Wrap up the website project

    After all the pages are built and loose ends tied up, the project will be complete. It’s that simple.