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Can your company afford not to have a website?

Affordable Web Design

Thinking about a website design?

No. Of course we are in the business and this is how we choose to make money, but when you really sit down and think about if your business can afford not to have a website, a few ideas come to mind:

More and more people are using the internet

Everyday, more and more people are turning to the internet to find out more information about services or products that they are looking for. It is easy to see the reason why. Where else can you find just about everything you would want to know? You may have to wait for the commercial break to see what is fed to you, or you could just log on to the internet and find the best local deal. This is one of the reasons why search engines have seen such a high growth rate over the past 10+ years. It is easy to type in a few words of text and have the results brought to you rather than lug out the ol’ phone book and guess where you should start first.

Your competitors are getting all the traffic

Another reason your company should be able to afford a website is that your competitors already have! Odds are that your competition is already enjoying a nice spot in the search engines and getting phone calls and email requests for their services. Now why would you let your competition have it so easy? Even if you don’t rank #1, online searchers will still go though a couple of listings until they come across something that makes sense to them and trust. But without a website to speak of, your business isn’t even in the running!

Relatively speaking, it’s very inexpensive when compared to print, TV, and radio advertising

If you thought your business count afford a website, is it really necessary to talk about affording print ads, television commercials or radio spots? I’ll give you a little piece of advice. More and more large businesses are shifting dollars away from those types of advertising and funneling them into more effective kinds of advertising, a.k.a websites and internet marketing.

Simply speaking, a website can have a dramatic effect on your business.

How much are you losing by not having a website?

Affordable website design
http://www.flickr.com/photos/amagill/ / CC BY 2.0

Tough to say, how much is it worth to close a sale? If your competitor is on the top of the search engines for an even remotely popular term, he is getting at least phone calls. Wouldn’t you like customers to be doing the same to you? Even simple websites are found locally very well in Google. It is possible to build a quick website and have it give enough information to spark a visitor’s interest and have them contact you.

Also, a website helps to advertise other services or products that your current clients aren’t aware that you offer. We have had many people come to us and have a website built and then say, “Oh, I didn’t know you did ______. Sign me up for that.” There are people searching right now for the services you offer. Give them what they want! Many people today are reaping the benefits and giving customers exactly what they need.

So what are you losing from not having a website? $3,000? $15,000? $128,000? Figures such as these are not uncommon for companies to be losing from not having a website presence.

So I ask the question again. Can your company afford not to have a website?



Affordable Website Designs: How You Can Help Make Your Website Design Affordable! Yes, You!

Affordable Website Designs

There are many factors that you should think about when preparing to make your website design affordable. Making affordable website designs is something that every website designer strives toward if they wish to keep their clients happy. In this article we are going to discuss how both you as a customer and your website designer can work together to make your affordable website design.

  1. Let your website designer know what your specified budget is.

    This is rule number 1 for a reason! Affordability is different for each business. For example, I was talking to one of my acquaintances about boats while we were going for a boat ride on his new yacht. He said that the boat was “affordable” so he bought it and he loves it. Another acquaintance told me he was looking for a boat. “Affordable” to him was a price around $1200. Affordability is the amount of a resource (money, time, etc) to spend on something and it is not the same for any two people. It is important to let your web designer know what “affordability” means to you as a customer.

  2. Know what you can live without!
    “For example, I was talking to one of my acquaintances about boats while we were going for a boat ride on his new yacht. He said that the boat was “affordable” so he bought it and he loves it. Another acquaintance told me he was looking for a boat. “Affordable” to him was a price around $1200.”

    Let’s face it, everyone wants their website to have ecommerce, interactive features, rank high in the search engines, get unlimited updates and make them financially independent. I’ll let you in on a little secret.you won’t get any of those with a $10/month website. Having a website that does all of those things is possible. They have been done before, but affordability was never mentioned while they were working on the project. So maybe having a presence online where your customers can reach you via email and find out more about your company and your store hours is what you really need. More likely than not, your website designer can do all of the things mentioned above, but you can help make your affordable web design easier on yourself, your wallet and your designer.

  3. Have all materials ready for your website designer.

    This help is extremely appreciated by all web designers that are on a project budget. A list of some of the things that you can have ready is as follows:

    • Text for the web pages that you would like
    • The pictures/images you would like on each page
    • The location of the pictures/images (either on the web, on your computer or in your house)
    • A company brochure
    • A thought about what you would like the design of your website to look like
    • Links to other websites you would like to have on your website

    This can be a tremendous help for making affordable website design. All of these items mentioned save your website designer time and makes things more efficient. Do them and it will lower the cost of your business website design project.

  4. If you think of any changes you’d like or features you’d like to add, bring them up and talk to your designer about them.

    They might have an effect on the affordability or have some other extra steps that you don’t see that would need to be set up in order to have the new feature. Keep the lines of communication open! Having an affordable website design takes effort from both parties.

In conclusion, making an affordable website design is realistic and can be done. Having an affordable website design is done all the time, but it needs help from both the client and the website designer to make sure it is done properly. Help the web designer by gathering around items that are needed in the project. Also, it’s always a good idea to keep the lines of communication open, and affordable web design is no exception. Keep these ideas in mind when you are involved in a website project and you will have no problem keeping your goal of having an affordable website design.



What is the process for having a website done by Midwest Web Design?

What is the process for having a website done by Midwest Web Design?

  1. Get in touch with us via phone or email

    The first step of the process is to get in touch with us when you have some time.

  2. Set up an appointment

    We will set up an appointment with you to discuss your goals for your website in more detail.

  3. Goals for the website

    Our staff will go over goals that are important for you and your website and discuss many options available including:

    • Budget constraints
    • A professional, custom, look and feel for your website
    • Custom website programming
    • Domain name registration
    • Hosting
    • Navigation on the website
    • Website structure
    • Email setup
    • Search engine optimization
  4. Decide to move forward

    When all the necessary topics are covered, if it makes sense, both parties move forward and your professional website design will start to be built.

  5. Start the project

    Midwest Web Design Inc will talk with you to figure out the look and feel of your professional web design and give you some samples of what your website
    will look like.

  6. Get information from client

    After the look and feel is complete, the client will give us the necessary information (text, pictures, etc) for the website to be completed.

  7. Wrap up the website project

    After all the pages are built and loose ends tied up, the project will be complete. It’s that simple.