Increase ROI with a pay per click (PPC) website campaign

Increase Website ROI

Many companies today are currently using PPC campaigns to bring in jobs from the search engines. It is a great way to immediately get in front of potential customers and see if there is a demand for your product or service. It is also possible to closer track where those visitors came from and make a decision to continue with the campaign or to move dollars to other forms of advertising.

It’s working for others…and it can work for you

Many businesses have already taken the plunge and are grabbing clients that could have been yours. There is a reason that it is almost impossible to pick up any publication and not see some article talking about the search engines and how your business should be in the listings. It is a valuable tool to get in front of prospective buyers and let them know what you can do for them.

Immediately get in front of searchers

With a PPC campaign, it is possible to run a campaign with your ad at the top of the search results for a couple of months and see what type of conversions you get through the website. This is a great way to see if it is worth it to get into the top spots in the “organic” search results that appear when an online visitor searches the search engines. It is also possible to switch text in the ad and test different variations to see if one ad has a higher conversion rate. It is these characteristics of a PPC campaign that keep companies coming back to the search engines for sales increases.

Tracking Sales

Tracking sales from a PPC campaign is one of the reasons why so many companies are switching to online advertising with the search engines. It is possible to see what the user clicked on, how long they were viewing your website and the pages they went to on your website. Another great part of a PPC campaign is that if it isn’t working, you can stop after the initial campaign and use those dollars for something else. Tracking all of these factors can give the owner a better understanding of where their website stands in the buying process and what to improve to turn visitors into customers.

So, if you have a marketing budget and are willing to give internet marketing a try in the search engine realm, take the plunge and see if your business has what it takes to increase ROI with the help from the search engines.

Tags: advertise website, Increase ROI, internet marketing, pay per click, PPC, SEO (Search Engine Optimization), website optimization
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5 Ways to Make More Money With Your Web Site

We all want to make more money with our web sites. There are ways you can invest to get quicker
results. These 5 tips are ways we have seen that are critical in order for your web site to draw
in more clients, which means more ka-ching, ka-ching for your business:

1) Get your web site built by a professional organization.

Some professional web design companies (like Midwest Web Design) have been studying the way
of the internet for years and have watched it grow into the useful tool it is today for
information and business. Getting your web site built by a professional web design company
takes advantage of this knowledge. A business can save huge amounts of time and energy
that they can spend on building other parts of their business, such as advertising,
infrastructure, future contacts, etc.

2) Invest in search engine optimization for your site.

Search Engine Optimization, or SEO as they call it in the business, can have a huge effect on the profitability of your web site. SEO helps a web site to be found easier in the search engines like Google, Yahoo and MSN. With approximately 92% of people online using search engines to find information online, it is obvious why companies would like to rank higher up in the search engines. SEO deals with keywords, descriptions, densities, articles and other bits of information that are picked up by professional web design companies.

“Having a web site built by a professional organization does have its benefits”

Don’t be fooled by internet marketers that promise “Number 1 Spots on Google,” this is not the sign of a professional. Prorofessional web design companies that know Google won’t promise a “Number 1 Spot” and they also won’t run away with your money once you paid. We have seen clients who went with these internet marketers because of what they “offered” and have came back to us feeling taken advantage of and left with an empty wallet. Once again, having your web site built by a professional organization does have its benefits!

3) Make your site useful and easy to navigate and read for your visitors.

You should be making your site valuable to customers by showing:

Business Hours
Services/Products
Offers or Coupons
Company History
Email Address
Having the Site Easy to Navigate

Each of these are key ingredients for customers to find your web site useful. We highly recommend our clients to have all of the above.

A web site also needs to be easy to navigate. Less clutter and making your site easy to navigate can make a difference sometimes overnight. Don’t be fooled by thinking you have to have a graphically-heavy web site in order to have customers order from you. In our experience, the more simple the better, both from a user standpoint and from a search engine standpoint.

4) Add your web site to your other forms of advertising.

We are amazed at the number of businesses that do not have their web site listed on all their forms of advertising. It is one of the most valuable forms of advertising in business today. Period. The more information you have on your web site, the better. Customer make decisions while they are on a web site. Think about it, without a web site they are unable to make any decisions and you won’t get the sale.

5) Invest in internet marketing for the search engines.

Companies such as Google, Yahoo, MSN and others offer services that allow a business to be placed in certain positions that will drive targeted customers to your site. Don’t be fooled by internet marketing services that promise 800 clicks a month. You want targeted traffic to your site. Targeted traffic offers the best conversion rate from visitor to customer.

These are some of the easiest ways to make more money with your web site. Keep in mind that having a professional web design company build your web site will maximize your time and stretch your advertising dollars. They know all the little tricks and shortcuts that will help you use your web site as a tool to make more money the most effective way possible.

Tags: advertise website, get found in Google, grow your business, Increase ROI, increase website conversions, internet marketing, professional web design, SEO (Search Engine Optimization), website return on investment
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5 Critical Key Factors to Keep In Mind When Building an Affordable Website Design

Affordable Website Design

When building an affordable website design, there are 5 key factors that can help guide the project to completion while keeping it affordable. These factors tame the project from going out of control and spending unnecessary money. Follow these factors and you will be well prepared and shouldn’t have a problem building an affordable website design:

Know the goal of the website before you get started with the project.

This rule is listed first for a reason. It is very important to know where you would like to go or what you would like to do before you put out any money to get something done. It may seem like a no-brainer, but people sometimes jump into building an affordable website without any idea of what to do. When this step is skipped, there isn’t a focus and clients tend to get a little of everything and often not in the areas that they had expected. This step is crucial when trying to keep within the boundaries of an affordable website design.
Building an affordable website design can take time.

There is an old saying in the design business: “quality, price or time, pick any two.” This explains the trade-offs when working on a design project. For example, the project can be made with “price” and “time” as factors, but the “quality” of the project will suffer. Another example, the project can be made with “price” and “quality”, but the “time” or the quickness of getting the project done will suffer. With an affordable website design, the “cheap” or price is the focus of the project right away, pick the other factor: “good” or “fast.”

“…it is important to focus on providing easy ways for the customer to get the information they want.”
Put less focus on the overall design and make sure the usability of the website is clear.

When building an affordable website design, it is important to focus on providing easy ways for the customer to get the information they want. The design of your website doesn’t have to be revolutionary. We have seen websites that offer “cutting edge” design, but when it is placed in front of users they get confused and leave to find the information they were looking for on a competitor’s website. Most of the time in business, your customers don’t care about how fancy your website is, they want to know what you can do for them. Information that is readily available and easy to read helps them with their decision making process.

“It may seem like a no-brainer, but people sometimes jump into building an affordable website without any idea of what to do.”
Help your affordable website design grow by including it in your other advertising.

This is one area where you can help, that not every business takes advantage of. It seems like a no-brainer, but some businesses do not put their website address on their other marketing items. We see this as a huge waste of such a valuable resource. It is similar to shutting the door in the face of a person who wants to do business with you and then sitting down and wondering why your business is struggling. It takes very little effort to include a website address on all your marketing materials for your business and it helps tremendously. An affordable website design can help convert traffic from your other marketing activities to your front door.
Talk with your professional website designer to see what options might be available for you.

When you deal with a professional web site designer, they know what certain items and features cost and can make suggestions of what is possible within a certain budget. This can be a very useful tool when trying to build an affordable website design. It is best to know what options are available to you so you can make the best decision when utilizing your resources.

In conclusion, keep these 5 factors in mind when building an affordable website design. Know the goal of the project. Realizing that the project will take time to complete. Focus on usability for your customer. Include the website address in your other advertising and keep the lines of communication open with your website designer. These factors will help guide the project and make sure that it gets done effectively, efficiently, on time and on budget.

Tags: advertise website, affordable web design, key web design factors, new website look and feel, stages of a web design, website design process, website designer, website goals
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Increase ROI with a pay per click (PPC) website campaign

Increase Website ROI

It’s working for others…and it can work for you

Immediately get in front of searchers

Tracking Sales

5 Ways to Make More Money With Your Web Site

5 Ways to Make More Money With Your Web Site

5 Critical Key Factors to Keep In Mind When Building an Affordable Website Design

Affordable Website Design

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