Search Engine Optimization
Stand out from the competition
Everyone today uses the search engines to find what they are looking for. Search engine optimization helps the pages on your website rank higher, closer to the first position for some desired keywords. This allows your website content to be found by online visitors who will then get in contact with you for the services you provide. The key factor is being able to show close to the top, if not at the top. This will set your business apart from your competition and give you a competitive edge. Search engine optimizing your website will also make the code cleaner and give your visitors a more consistent look throughout the website. This is important when the visitor comes to the website and is trying to gather information in order to find out if you are a trustworthy business. Online, it is important to fit all these pieces together to help stand out from the competition.
Showcase all of the services/products that you offer
Over the years, we have seen many businesses that do not place all of their products or services they offer on their website. This is a huge mistake. Many of today’s online searchers use a variety of keywords to help them locate information. We have had experience with businesses who put product ID numbers on their websites and then get found when a searcher types in the information because they need to repair that specific product. Just for having that information listed on their website! We have other clients who place terms of other services they provide on their websites and get business for that service a couple of days after they post it to the web. Now, this does not mean that you should stuff all sorts of keywords on your website page and then you will rank #1 for all of them. Google is a little smarter than that, but placing references to other services you provide with as much relevant information is a great way to get higher placement. Placing more information about all of the services your business offers is a great way to let your business stand out from your competitors.
Use targeted keywords that online searchers may use
It is possible to conduct some research to find out which keywords people are using to search. Binding this information with some creative thinking can open up keyword possibilities that searchers may use to find your services. For example, if you are in the business of landscaping and you would like to use more targeted keywords to help increase business, you may choose to include the name of a city close to where you do business. So maybe you will setup a web page for “landscaping Fort Lauderdale Fl” and fill it with relevant content. This should give you some decent ranking for this particular term if there is not a surplus of competition for that particular term. Then it is a matter of checking your analytics package and seeing if traffic is being generated for that particular term.
Analyze traffic with a website analytics package
Analyzing traffic is a great way to generate ideas about future content to write about and try to optimize your website for. Generate content and then look at your analytics package to see what keywords searchers are typing in to see your page. This can also be used to write separate content for the same main topic and keep the user on your website. Website analytics packages contain a wealth of information and can also tell you where users are coming from, how long they stay on specific pages, and what page they left your website. This can help you to see the visitor’s path and place more relevant content to where your visitors are gravitating on your website.
Search engine optimization can help your business stand out from the competition and help online visitors get the information they are looking for. This can then have a positive effect on your bottom line and help your business increase sales. For more information about how search engine optimization can help increase your business, give us a call at 1-877-977-9327.