SEO For Local Search Results
Is your website being found in the local search results?
It should be. Many online searchers today will search for keywords along with the city they live in to find local results. This can be a huge benefit to your business. Many people, us included, would prefer to do business locally. It is very convenient to be able to drop by and get to know the people you are working with. Having your website properly optimized can help Google locate your address and phone number and be found locally. There is also an option to add your business listing with Google and they will place it in their results as well.
Importance of having a website that is properly optimized
Show up before competitors
The search results and SEO is similar to the real state motto “Location, location, location!” There are few people who go past the third search result page when they are searching for certain information. Listing on the top, or close to the top of the first page is the ideal location for customers to click and find the information they are looking for. The faster the customer gets in contact with you by being at the top of the search engines, the faster you can let them know what you have to offer.
Along with the optimizing for the search engines, it is also very important to have the website optimized for usability. Make sure there are no broken links, broken images, and spelling or grammar errors. Make sure the navigation is clear to the user and that the text and font are easy to read. Make sure you have calls to action, contact information on every page (preferably at the top of the page) and that the graphics are crisp and clear. All of these factors play a role in increasing the conversions on your website and turning visitors into customers.
Relevant information for visitors and search engine optimization (SEO)
Keeping the information on your website relevant to the topic of the page is important also. If you specialize in selling dog houses, place relevant information about dog houses on the first page. This will answer any questions that the visitor has about your dog houses and entice them to contact you and ask some questions, or finalize the sale. I’d be careful about also placing information about real estate houses on the same page, the user is on your website and found your website looking for dog houses. Give them the information they are looking for. Keeping the content information “tight” around a particular subject or topic increases the power of your website to show closer to the top of the search engines for particular related phrases.