Web Site Redesign
We see many web sites that need redesigns. We call them “cob webs.” There is nothing more annoying (well, within reason : -)) than a web site that scrolls horizontally, uses flashing text, has pictures from the 80’s, loads slowly and is hard to navigate. I’m sure you all are familiar with the web sites I’m talking about. Well, these sites not only reflect poorly on the designer, but also on the company image. When you, a business person, think about all the money that is tied up into your business, the last thing you want is customers to look at your image and gasp in horror at confusing messages and leave your web site and go to a competitor. Especially when building a professional looking web site is so easy to have done.
Deciding to get the web site redesign
When a web site redesign is started, there is a quick sigh of relief! A poorly designed web site is equivalent to showing up to your movie premier in Hollywood with an 80’s style afro wearing a light blue and brown striped polyester suit, with pink leg-warmers. You get the idea. What type of business image do you want to leave with a customer?
When a web site is designed properly, the results can be dramatic. One of the “good” things about your web site online is that your domain name has been maturing on the internet, and is probably indexed with some of the search engines. This is a HUGE plus. Newly purchased domain names usually have a delay for indexing on the internet, called a “Sand Box Effect.” This means that Google is trying to make sure that the organization (business, non-profit, personal site) behind the domain name is “reputable.” What happens is that the domain name will not show up in Google searches anywhere between 3-9 months. Yes, 3-9 months.
A word of warning about some “SEO Professionals” and their infamous promise of a #1 Google spot
Don’t be fooled by those “seo professionals” that promise you fast #1 spots on Google. They often make unrealistic promises, take your money and before you know it, your site will be banned from Google. And with Google getting approximately 90% of the search engine market share, being banned is definitely not where you want to be. So with a mature domain name, businesses can be found on the search engines faster than a newly designed web site. Also, when users get to your site they should know how to get around to find the products or services that you offer.
Navigation is extremely important for visitors
Another aspect the professional web design company will look at is the number of web pages your web site needs and the resulting type of navigation that should be used. This step is critical in order to see great results from a redesign campaign. It is very important for the user to know relatively where they are in a web site. It’s even more important to know how to get around (and where you would like to lead them!). The user should know where the navigation is and it should be consistent on each page. We also highly recommend that all of our clients have contact information (phone number, email address, instant message, etc) on each page, so in the event that a user would like to contact the company, they don’t have to leave the page they are on and navigate back to the page they are interested in. Navigation is a definite key in seeing impressive results from a web site redesign. Navigation is also part of the overall design of the web site and when critiqued correctly, your visitors will thank you in the form of referrals and repeat sales.
Last but not necessarily least, the overall design
Finally, the other important detail of having your web site redesigned is the “look and feel.” You may be asking “Well, why is this part last? Isn’t it the most important?” and the answer is most likely “no.” As any web design professional will tell you, one of the main goals of having a web site is being able to see some ROI. We have talked to countless CEO’s and business owners and they have all expressed the same concerns:
- How can I use this to make money?
- How can I justify spending the money?
Many web sites online make money. How? Most likely they were ranking in the search engines and they were easy to navigate, so the user could find the product or service and contact the business. The overall design has little to do with making the sale, but it still is am important piece. The design should be:
- Not confusing
A word of wisdom from a professional web design company
As a web design and SEO professional, I encourage you to be aware of the needs of your viewer. It is they who you are building the site for in the first place. Make it easy for them to find your products and/or services, contact you and do business with and you will see the great results or your investment.
In conclusion, a web site redesign can be an extremely valuable investment when done correctly. Optimizing for the search engines will ensure viewers easily come across your web site. Making the web site easy to navigate will make sure the viewer can easily navigate where they want, when they want. The overall design of the site is important. It should be clean and crisp, but it shouldn’t be the main focus. Having your web site built by a professional web site company will make sure that all these areas are covered and you will be on your way to converting more users to customers from your web site redesign.