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Minnesota Startups Need a Budget for a Website and Online Advertising

Minnesota Startup Businesses

Minnesota startup businesses need a website and a budget for online advertising. Having a website is one of the most cost effective forms of advertising. This makes a website a great business tool to invest in. Minnesota startups need to leverage the power of the internet to help grow their business and get the best bang for their buck in advertising expenses.

Stay On Budget

It is critical for new businesses to find the best means of rolling out the business while staying within budget. This can prove to be a difficult task, but one piece should be set aside for the website and advertising budget.

Invest Wisely

A professionally designed website for a Minnesota startup business can help make or break a business. Everyone knows that more and more people are searching online rather than going to a big phone book. This is a great opportunity for business startups to take advantage of the search engines and get in front of customers without paying phone book front page rates. In order to get front page space on the search engines, it is critical that all of the website pieces are in place. If a startup is serious about getting found online, we would recommend going with a professional web design company. Let the pros do their job, so you can focus on your business. After all, the only way your new startup will survive and thrive is if the business model is scalable and people can get tasks done for you.

Online Advertising Budget

If you conduct some advertising research, you will find that businesses are turning away from the traditional large phone books and pumping more dollars into online advertising. It is hard to blame them too. When you can put your business in front of motivated buyers, what is that worth to your business? Answer: as much as you can afford! Another reason that startup businesses should take a look into online advertising is that they can set their budget as to how much they would like to spend. Minnesota startup businesses should definitely take a look at an online advertising budget.

Anyone who has been involved with a startup knows the importance of keeping within a budget and spending their money wisely. In today’s business market, one of the best places to invest is in a website and online advertising.



Minneapolis Web Design Services for Your Business

Midwest Web Design offers many web design services for Minneapolis businesses, and surrounding areas in Minnesota. There are many Minneapolis web designers that can help your business grow, but it is important that you know how their services could actually impact your business in the long run. Midwest Web Design designs unique packages for many of its clients that fit their specific needs. Budget continues to be a main factor in whether or not a company is able to have a website presence or not. This is why Midwest Web Design uniquely builds website packages so a company can benefit from having an online presence. This type of Minneapolis web design company therefore offers a huge benefit to online searchers who are looking for information that only a specific type of business offers.

Being a local Minneapolis web design company that offers a wide spectrum of services, businesses can benefit from our experience in the web design field. Whether your business is looking for:

  • A local Minneapolis web designer
  • A professional website appearance
  • Search engine optimization (SEO)
  • Pay Per Click (PPC) website campaigns
  • Cross browser compatibility (viewers see the same website in Internet Explorer or Mozilla, etc.)
  • Website content creation
  • Maintenance to most, already built websites
  • Help with emails
  • Increase targeted traffic to your website
  • Optimizing images for the web
  • PDF creation
  • Complete consulting solutions for your website
  • A specific multi-micro website solution for multiple products

Midwest Web Design can help you realize the potential your business can have online.

We have talked to many businesses that would love to have a website presence, but may not have the large budget to accommodate. This is the type of client we love to help and have helped since 1998.

So, if you have been thinking about how your business can benefit from having an online presence, get in touch with us today to find out how we can use our experience to help build your business.



Content Generation for Your New Website

Website Content Generation

So you have finally decided to get a website for your business. Congratulations! You found a reputable Minneapolis web design firm with a solid portfolio and great customer service. You want a clean, crisp design and also be found in the search engines such as Google, Yahoo and MSN. Then it finally sets in, you are going to need text on your website. What should you say? Should you really include that? How long should it be? Need some help? Keep reading.

What should you say?

Even though you may think writing copy for your business may be easy, when it comes time to actually sit down and write, it may take a while to organize your thoughts.

I would recommend the following ideas for your “Home” or “About” page:

  • How many years have you been in business?
  • Write the story about how your business was started.
  • What products and services do you offer and how do they differ from the competition?
  • List the geographical areas you serve.
  • Where your business is located.

For a “Products” or “Services” page, I would recommend:

  • A picture of the product or service being completed
  • A description of the product or service
  • All of what is included with the product or service
  • Any warranties
  • What the user can expect when they have this product or service
  • Any part numbers that are relevant to the product or other common names for the service
  • A contact phone number

Finally, for a “Contact” page, I would recommend:

  • Any and all contact information
  • Phone number
  • Email address
  • Fax number
  • Website address
  • Business mailing address
  • Google Map with driving directions
  • Google Talk, AIM or other instant message programs

This information will help you get started on some of the types of text that visitors will find useful on your website. We have noticed when writing our own text that the above suggestions get the ball rolling and then it usually spirals into a bunch more content that you were unaware that you had wanted to put in.

How long should it be?

I would recommend breaking the information into some decent chunks, maybe 500 – 1200 words and spreading it around on different pages. If you do have a long page, I would recommend internal links that, when clicked, automatically scroll down the page to the desired content. If you choose to do this, place a “Back to the top” link at the bottom of the desired content section. It makes it easier for users to quickly get around your website.

Be resourceful, use the internet!

Go out to websites and look at what people use for great paragraphs. What ever you do, do not steal others’ text. This can get you in serious trouble. You can, however, see different writing styles for different industries and then come up with your own unique style of writing for your own website.

Be sure to include keywords!

Finally, keep in mind the keywords you would like to rank for in the search engines. Include a few keywords throughout your text so that the search engines can pick them up. Don’t stuff your paragraph with keywords. This could lead to penalties and possibly get your website banned. So keep it natural and let the search engine ranking begin!



Local Minneapolis Web Designer | Picking the right one for your business

Minneapolis Web Design

When looking for a Minneapolis web design company, it is important to look at many factors so you can find a good fit for your company. Finding a web design company that is a good fit will benefit your company in the long run. Be sure to keep the following factors in mind:

1) How long has the web designer been in business?
You would be surprised how many “web design” shops have popped up and dropped off. Even in the Minneapolis area. Now, that is not very “Minnesota Nice”. We have seen and heard of companies looking to make a quick buck and then leave businesses high and dry when they cannot fulfill their empty promises. Do a little bit of research on how long the company has been around. You will thank yourself in the long run.

2) Give them a call.
Don’t just sign up because they have built up hype on their website. Give them a call and see how you get along with them on the phone. How do you feel after the initial conversation? Is this someone who you would like to work with? If you decide to go with this company, you will probably be with them for a while, so it would be in your best interest to see how they relate to you. Another factor to keep in mind is if they even pick up the phone. You may have experience with companies that give the complete “song and dance” and then when it comes time to get back in touch with them (after they have your money, of course) they are impossible to get a hold of.

3) Are they in the search engines?
Now, there are many reputable web design companies that do not rank highly in the search engines for the popular terms. After all, there are only around 10 spots, right? However the ones closer to the top probably have a little more experience/expertise in structuring a website so that it can be displayed higher in the search engines. They know a few processes that have proven themselves successful in getting a higher placement in the search engines. You should at least be able to search for their company name and their website should be listed. After all, wouldn’t you like to see your business higher in the search engines?

4) What is the budget range?
Most of us have a budget range we would like to stick within for anything we go out and buy. Want a car? Chevy Cobalt or Bentley? You get the idea. Most Minneapolis web design companies are the same way. We have heard some agencies charging $20,000 plus for a relatively simple website and we have also heard very low prices. Wow, that is quite a range. We would recommend finding a Minneapolis web design company that you feel comfortable with and can get what you want for a relatively good price. I don’t think any web design company would like to build a site that was way under priced for the work involved. As you are already aware, most of the time, you get what you pay for!

5) View their website portfolio.
Do you like some of the work they have completed? I know many Minneapolis web design companies that have killer portfolios. Do you really need a complete knock out website? Or do you need more results from your website? Either way, view their portfolios and see what they are capable of and see if it fits in your budget range.

6) Look for testimonials.
Past clients and their experience is a great way to see how others have been treated in the past. You can learn much from a few testimonials listed on a Minneapolis web design company’s website. We know it works! Come to think of it, I look at testimonials on every website I plan on buying from. Look for the testimonials!

So, before you jump right in and get that website built by the first company that crosses your screen, follow these tips and see if you can hone in on a Minneapolis web designer. You will thank yourself in the long run. You will end up saving money and build a better relationship with a company that you will do business with for a long time.



The Economy: What we have noticed

Recessions and business

I believe everyone by now has heard of the recession that we are all in. Some businesses have fared just fine. Some have gone out of business but one thing is certain, it is not pretty out there. We have also felt the recession mainly because we work with businesses of all shapes and sizes and some have been hit pretty hard. Lately though, we have seen some light on the horizon and it seems as though things are picking up out there.

What we have noticed

The time frame I’m speaking within is about January 1, 2009 through August 24, 2009. We talk to many businesses and early this year we heard many stories that businesses were cutting back. Any B2B (business-to-business) can most likely agree that it has been a little slower lately. Lately though, the business owners we have been chatting with are opening up to the idea of spending more money and increasing their business. This is a great sign for anyone in the advertising industry, partly because in a recession scenario, advertising is one of the first things to be cut.

What you can expect

While businesses deal with the current economic conditions, you can bet they are looking for ways to stay in business. This usually means that businesses that can help them spend less and be more efficient will be in demand. You can also expect that most of the businesses that are choosing to do nothing during a recession will be going out of business. This will also mean that the customers that those businesses served will be looking for other companies to complete the work. If your businesses is able to pull through these tough times, I imagine the internet and a great sales staff will be key to the survival. You can also expect the internet to grow, even through the recession. People will tend to stay at home and use tools that they are already paying for. They will also be looking for additional ways to save money, ways to educate themselves, cheaper products and services and coupon shop. All of this brought to their doorstep by the internet, courtesy of web designers everywhere.

Bootstrap marketing ideas

If your business is in rough shape, you may find help on the internet for some ways to get the word out about what you offer. I would recommend sitting with key decision makers in your organization and brain storming for ideas that could help you get the word out. Here are a few:

  • PPC (pay per click) search engine campaign
  • SEO (search engine optimization) optimize your business for the search engines
  • Write articles for your website
  • Restructure your website
  • Keyword research
  • Call your current clients and ask how they are doing and if they need additional services
  • Add some additional services to your business
  • Go to a few tradeshows and strike up conversations with business owners that could use your services
  • Send out a mailer to businesses you’d like to work with. Add on a great offer.
  • Think of where your potential customers might go to find more information about the industry you serve. Send an article to a magazine that they read.

Chin up! Charge the mountain!

Staying motivated is necessary in a recession climate. Keeping all sales staff on top of their game and looking at the bright side of what is happening can have a positive effect on your business. Recessions are part of today’s economy. If you structure your business the right way, you will roll right though a down economy and be in a position and pick up business that your used-to-be competitors dropped.