One scenario we often run across is when the client already has a website but the site is not converting as much as they would like. We first review the website to look for visual conflicts or browser specific problems that would exclude users from viewing the message that the client is trying to portray. We will also look for positions of key elements on the website and calls to action. A call to action is very important on a website. It prompts the user to give a call, fill out a form, send an email or whatever the goal may be.

When we redesign a website, we always design with the user in mind. It is necessary to incorporate all of the features that the client has in mind for the website. Even more important is to make it easy for the user to convert to a goal for the website project. Another item we look for online conversions is the website hosting that the website is built on. We have run into cases where the client was running their website with an outfit that supplied cheap hosting. They were on a server with many other websites as well and the speed of the website suffered as a result. When their customers went to view their website, the pages would time out and the potential customer would leave the site and go to another competitor. Did they lose money? Oh yeah. We set them up with our business quality hosting, tweaked the website and they are now receiving inquiry after inquiry. So there are many items to consider when improving your website conversion rate.

Making sure our clients are getting a healthy ROI is something that we constantly strive for. We are always optimizing our website as well and researching what tactics work best. So if you have a website and you would like to increase its online conversion rate, get in touch with us and increase your ROI!

Many small businesses today are just starting to realize the potential that search engine optimization can have on their businesses. Everyday more and more people are turning to search engines to conduct research on local and national topics, and the searches are very user specific. This is the main reason why the search engines are getting as much publicity as they are. It is almost impossible to pick up a publication and not read an article that mentions blogs, websites or search engines.

It is important to make sure that your investment in a website is used to its fullest. Investing in a company that offers search engine optimization can return many times over what was actually paid initially, and this is why optimization services are so popular. Our advice to all of our clients is to invest in their websites. Leave the optimizing to the professionals and have the tool work for you.

Over the years, many issues have arisen with having a website built. There is no shortage of “web design” companies out there that are super cheap or you can do all of the changes yourself. What they don’t tell you about the other issues that can arise that make the website design process a never ending nightmare. As with many things in life, you will get what you pay for.

HTML EDITOR CODE NIGHTMARES

For the most part, website editors are great if you have a small amount of Microsoft Word experience and HTML code experience, but if you are just starting out, there can be quite a learning curve. There are a large variety of editors, ranging from overly simplistic to very complex.

In theory, Word can be used to create a simple website. The main issue that we run into is the huge amount of style code that gets placed in the background when text is “copy and pasted” from a Word document. It can be a couple hundred lines of relatively useless code that the search engines must crawl through to get to the content on your website.

Taking the time to structure your content properly will benefit website load times, search engines and yourself if you have to go back and change or add more content. If the code behind the scenes in the editor is not clean, formatting in the editor can be a painful process.

BROKEN PAGES/LINKS

Navigation is important so all pages are easy to access from anywhere within the website. When a business wants to build a website quickly and without a professional’s recommendations, often one of the key elements of a website is compromised, the site structure. The site structure is a critical piece of information that often goes overlooked in a quick “throw-it-out-there” website. Pages are not linked consistently and broken navigation leaves potential customers with no choice but to go elsewhere for their information. Making sure the structure of the website is solid will minimize the amount of broken links on your website and will give the user a better overall guide to relevant information. There are tools that check if there are any broken links, such as XENU Link Sleuth.

CORRECTLY OPTIMIZED PAGES

Another often overlooked area when building your own website is correctly optimizing the web page for the search engines. Many times the title, description and “H” tags are left out, because of the time necessary to make a decent summary of the topic of each individual web page. These websites almost never appear at the top of the search engines because the title tag simply says “Welcome!” and nothing about what the page is actually about. A professional web developer will make sure these tags are filled out with information that will tell the search engines and users what the topic of the page is, which will lead them to the page for more relevant information.

CONSIDERABLE AMOUNT OF PRECIOUS TIME

One of the factors in developing a website is the amount of time it takes to do the job right the first time. Many times it is a better use of the business person’s time to focus on their business instead of focusing on the website. Making sure that the website structure is focused, the pages are built correctly, no broken links, website scalability and the other factors mentioned in this article are key to the successful implementation of a professional website. Many of the successful business people in the world have come to the same conclusion, that in order to make money, it is best to let the professionals do the work so you can focus on growing your business.

IMAGE SIZE/OPTIMIZATION ISSUES

Another drawback of the traditional html-based website editor is the lack of image-sizing compression tools. This as a common mistake when using a website editor. Images that are 2400×1200 pixels in size are “sized” down to 240×120. The result is an image that is dithered and still has to load at the 2400×1200 size. This can be the difference in load times of an image 8 megabytes in size compared to 640 bytes (8,000,000 bytes compared to 640 bytes). Large images can also take a long time to load and with the patience of the everyday user decreasing, by not optimizing your website images you are shooting yourself in the foot. Having many uncompressed images can also increase monthly website bandwidth charges unnecessarily, just by having the website pictures not optimized correctly. Having optimized images on a website can make or break the user experience and possibly “break the bank” in additional bandwidth charges.

CROSS BROWSER COMPATIBILITY

Cross browser compatibility is the process to make sure that your website is being seen the same way on many different browsers such as Microsoft Explorer, Firefox, Safari, Google Chrome, etc. It may sound strange that your website could look different in a different internet browser, but it can definitely be an issue. A recent statistic resource stated that the current market share is:

• Internet Explorer internet browser market share = 37.5% (shared between IE8, IE7 & IE6)
• Mozilla Firefox = 47.5%
• Google Chrome = 8.0%
• Safari = 3.8%
• Opera = 2.3%

Internet browser market share statistic from: http://www.w3schools.com/browsers/browsers_stats.asp

This data shows a major split between IE and FF (Internet Explorer and Fire Fox respectively). A judgment can then be made that it is important to make sure that a website appears the same within these 2 browsers in order to make sure that your website is being viewed consistently across the browser platform. This may also require the person in charge of the website to know some of the backend HTML code so that they can make the necessary changes to ensure the website does not have any major flaws across any of the browser platforms. Checking to make sure the website is being seen correctly also takes additional time, but it can definitely be worth it. Sometimes code fragments will appear in one browser and not in the other one. Sometimes whole “div” statement text boxes can overlap, or appear broken on your website which does not look professional and can actually drive customers away. Therefore having a professional that knows the ins and outs of the cross browser compatibility issues can be a major help in getting your website done the right way.

DOMAIN RENEWAL, HOSTING AND WEBSITE BACKUPS

The hosting and domain name renewal has been another issue that has come up. It is very important that dates for the renewal of hosting and domain name are put on a calendar or checked on a regular basis. Often times, renewal dates are forgotten and another company buys the domain name, leaving you with printed materials with an outdated domain name. Or the website hosting is shut off and the business misses a sale from a prospective customer.

It is difficult to see a business that has worked so hard on their website and has their email address @yourbusiness.com on all of there business cards and they forget to renew the domain name and someone takes their domain name. We have seen it happen more than once. For this reason, I would highly recommend a complete website solutions provider to take over this task for your business. The major domain name registrars will send out email alerts, but if they are blocked or never get to the person in charge, the domain name will expire. If you choose to go with a professional web design company though, they will usually try to contact you via phone and make sure that you would like to renew the domain name so that it does not get picked up by someone else.

Hosting is a very important piece of having a professional website and can have a huge effect on the success of the website. Many people we talk to are so concerned about saving a few bucks on the website hosting that they forget what they will not be receiving if they go the cheap route. Usually the cheaper the website hosting, the more people there are on a web server. The more people on a web server the slower the web server. This translates into slower load times for your website along with search engines not being able to crawl your website. Ultimately your website receives a lower search engine ranking, potential customers lose interest from the amount of time it takes to go from page to page on your website and they leave and go to your competitor. Our word of advice, don’t go cheap in the hosting arena. A solid foundation goes a long way for future success. It is also important to know when your website hosting is due. Hosting can also be tied to the company emails; if the hosting is down, so are the emails and the website. This is another reason why it is important that the due date is tracked and made aware of.

Website backups can be critically important if you have databases that run your website, or if you have data that is stored on a server. Once again, it is not a good idea to go cheap on hosting if this data is valuable to your business. The hosting company should have great customer service, get back to you relatively quickly and give you some type of backup option. I know you may be saying, “yeah, yeah, yeah….”, but when push comes to shove and the hosting company decides to go out of business and you are left without backups, you will have wished you had worked with a professional web design company that took care of all of the backups. They could have had your website back online with another hosting company within a matter of minutes, rather than gone forever.

FORGOTTEN USERNAME AND PASSWORDS (FTP, EDITOR AND DOMAIN, ETC)

Forgotten username and passwords to a variety of accounts that are necessary in the web design process can halt a project immediately. Many times, people roll their eyes when told to write the website, username, password and any other data that matters and keep it in a safe place. Then a few weeks later they say that they are having trouble logging in and that their password does not work or they forgot their password. Usually these calls come to us in the middle of an “emergency” and often times, there is nothing the web design company can do. Tracking all of the necessary usernames and passwords for the complete web design process can prove to be an annoyance to any business owner.

WHERE DO YOU GO FOR SUPPORT, OR THE MORE IMPORTANT QUESTION, HOW LONG DO YOU WAIT FOR SUPPORT?

Everyone should know about this trick by now. We are “wow’d” by a company’s ability to offer free support, only to find out that it is necessary to spend 10 minutes pressing buttons and waiting for an additional 10 minutes to talk to someone. Your time is valuable. We have seen many times, that smaller companies provide better support than the larger companies. Especially today, it seems that some of the smaller businesses are a little more “hungry” for the business and will strive to do their best to answer any questions. I would highly recommend asking the average wait time for receptionists to pick up your call in order to save your time.

Another question to ask is “where is the support coming from?” as in the geographic location. We have had support issues, with many large companies that send support calls over-seas and have yet to have a good experience doing so. Language barriers are enough to drive anyone half insane, especially when you are trying to get a project completed.

LACKING SITE STRUCTURE / FUTURE SCALABILITY

The website structure is very important to have in place before the web design process begins. It is also important that the future scalability of the website does not have any large complications to the current website. Many times, websites are rushed onto the internet without thinking about the website structure and future scalability. If web pages are not properly linked; users will lose their way and eventually leave your website. Down the road, it may be important to your business to incorporate a blog, or many additional pages and it may be necessary to scrap the original navigation structure and start another, adding more time to the project. Making sure the website is scalable and is able to incorporate additional pages, a blog, banner ads or other links in appropriate places can save you time and money in the long run.

LACK OF SALES FOCUS

This could be one of the greatest areas that is left behind when a user decides to build a website themselves. The lack of knowing and pushing what the website is for has a dramatic impact on whether the website will drive sales or not. The message you are trying to portray to users should happen within the first 10 seconds of the user coming to your web page and at least a phone number and email address where they can get more information are critical to your website producing sales for your company. The sad thing is that we have talked to many decision makers that have said that they have not done business with certain companies because there was not any contact information readily available on their website, so they went to a competitor that did. Keeping the sales goals of the website in mind, whether it’s to give a phone number, send an email, fill out a form, or inquire today is a key part to having your website be a success for your business.

MORE TO BE DESIRED DESIGN

Many of the design templates that are used today are much better than they were a few years ago, but they can still be a huge pain to users that do not know the nuts and bolts of how the original design was “sliced up”. This often leads to broken elements on the website, or a graphic that was done in Microsoft Paint that does not match the website theme. These are very subtle touches that visitors can pick up on and decide if your business is a professional organization or not. Notice the choice of words. Visitors will judge the BUSINESS as non professional, not just the website. This key observation will make anyone who is building the website for their business want to take a second look to make sure that all of the pieces look top notch and very professional.

These are a few frequent issues that we have heard over the years when a business decides to build a website themselves. Often times, these important details are overlooked and business from prospective customers is lost. We recommend saving yourself the headaches that can be associated with the entire website process and leave it up to the professionals. Let the pros do what they are good at and you can put your efforts toward other areas of growing your business.

We are still surprised how many businesses do not have a website. Now, because we are a web design company, we may be a little biased : ). We have also seen the effects that a website can have on a business, especially certain types of businesses. Even the businesses that we do not conduct a full out search engine optimization campaign, still get business from the web. It is amazing how many people search the internet looking for solutions to all sorts of questions and problems.

Online Searches

New businesses can capitalize on the fact that people are searching for many different types of products and services on the internet. The other great part of this is that many of the searches done today are focused for a more geographic local search. This gives the business a great chance to be found on the top of the search engines, just by having a website online. This trend for a more local search can have a significant effect from sales generated from your website.

Decision Makers

We know many decision makers that attempt to look for a website on a given company before they call to do business with them. It is expected that businesses have a website that has the necessary information that is organized in a way users can easily find the information they are looking for. We have also talked with the decision makers about what they do if they find a business that does not have a website, or if the website is not easy to find, and they all say the same thing, “I don’t do business with them.”

This speaks volumes about how important it is to make it easy for your business to be found online. If your business does not have a website, decision makers knowingly overlook your company for a competitor that has invested in a website for themselves. This reason alone should tell you how critical it is to be easy to do business with online.

Conclusion

New business websites are a great place to start in the world of advertising, especially with how affordable internet advertising is compared to other forms of advertising. So if you have a new business and are looking for fast and affordable advertising, we would highly recommend looking into investing in a professionally designed website for your business.

Minnesota startup businesses need a website and a budget for online advertising. Having a website is one of the most cost effective forms of advertising. This makes a website a great business tool to invest in. Minnesota startups need to leverage the power of the internet to help grow their business and get the best bang for their buck in advertising expenses.

Stay On Budget

It is critical for new businesses to find the best means of rolling out the business while staying within budget. This can prove to be a difficult task, but one piece should be set aside for the website and advertising budget.

Invest Wisely

A professionally designed website for a Minnesota startup business can help make or break a business. Everyone knows that more and more people are searching online rather than going to a big phone book. This is a great opportunity for business startups to take advantage of the search engines and get in front of customers without paying phone book front page rates. In order to get front page space on the search engines, it is critical that all of the website pieces are in place. If a startup is serious about getting found online, we would recommend going with a professional web design company. Let the pros do their job, so you can focus on your business. After all, the only way your new startup will survive and thrive is if the business model is scalable and people can get tasks done for you.

Online Advertising Budget

If you conduct some advertising research, you will find that businesses are turning away from the traditional large phone books and pumping more dollars into online advertising. It is hard to blame them too. When you can put your business in front of motivated buyers, what is that worth to your business? Answer: as much as you can afford! Another reason that startup businesses should take a look into online advertising is that they can set their budget as to how much they would like to spend. Minnesota startup businesses should definitely take a look at an online advertising budget.

Anyone who has been involved with a startup knows the importance of keeping within a budget and spending their money wisely. In today’s business market, one of the best places to invest is in a website and online advertising.

If you own a business in a specific geographical area, we have some tips for your website. These hints and tips are focused to help your website in the search engines and make it easier for online visitors to find out more about the products or services you have to offer.

Place a Google Map on your website

It is a well known fact how helpful Google can be. Their Google Map program isn’t any different. It can help online visitors get directions to your business and show them where you are located. Just a word of caution, make sure that when you type in your address, that it is in the correct location. We have had instances of the map data not being up to date!

List the names of the cities where you conduct business

This can be good information if you drive as part of your service and drive only to certain areas within a 30 mile radius. Naming the cities you conduct business in is also good information that Google likes to see. You may rank high in the search engines by just naming a small city you can do work in!

Link to other local businesses that compliment your specific business

This is a great way to build some trust with online visitors. Listing other businesses that compliment your business gives the user a little more information about other services you work with. When that user contacts you, they know they are dealing with a company that is experienced in the industry.

Write an article about how you helped a local business or consumer

This is great information to show your online visitors and it looks good to the search engines. Not to mention, customers that are featured somewhere like to brag that they are featured and it may drive traffic to your website.

List testimonials of your work on your website

This is great information for online visitors to see. Consumers like to see that the company they are dealing with has a good reputation to work with.

List your business address on each page of your website

Having your website address on each page is great information for online visitors and for the search engines. When your contact information is listed on each page, an online visitor has instant information. This can be a critical component for your website. It is also a great way to help your website appear in local search engine results.

Place pictures of your work online or of local businesses or consumers that you’ve completed work for

As stated before, online search engines like to see instances of city names somewhere in your web page. Having a picture and a description not only shows online visitors where you’ve conducted work, but also is another instance of a local city name where you conduct business.

Now get out there are let your customers know where you are so they can do business with with you!

When looking for a Minneapolis web design company, it is important to look at many factors so you can find a good fit for your company. Finding a web design company that is a good fit will benefit your company in the long run. Be sure to keep the following factors in mind:

1) How long has the web designer been in business?
You would be surprised how many “web design” shops have popped up and dropped off. Even in the Minneapolis area. Now, that is not very “Minnesota Nice”. We have seen and heard of companies looking to make a quick buck and then leave businesses high and dry when they cannot fulfill their empty promises. Do a little bit of research on how long the company has been around. You will thank yourself in the long run.

2) Give them a call.
Don’t just sign up because they have built up hype on their website. Give them a call and see how you get along with them on the phone. How do you feel after the initial conversation? Is this someone who you would like to work with? If you decide to go with this company, you will probably be with them for a while, so it would be in your best interest to see how they relate to you. Another factor to keep in mind is if they even pick up the phone. You may have experience with companies that give the complete “song and dance” and then when it comes time to get back in touch with them (after they have your money, of course) they are impossible to get a hold of.

3) Are they in the search engines?
Now, there are many reputable web design companies that do not rank highly in the search engines for the popular terms. After all, there are only around 10 spots, right? However the ones closer to the top probably have a little more experience/expertise in structuring a website so that it can be displayed higher in the search engines. They know a few processes that have proven themselves successful in getting a higher placement in the search engines. You should at least be able to search for their company name and their website should be listed. After all, wouldn’t you like to see your business higher in the search engines?

4) What is the budget range?
Most of us have a budget range we would like to stick within for anything we go out and buy. Want a car? Chevy Cobalt or Bentley? You get the idea. Most Minneapolis web design companies are the same way. We have heard some agencies charging $20,000 plus for a relatively simple website and we have also heard very low prices. Wow, that is quite a range. We would recommend finding a Minneapolis web design company that you feel comfortable with and can get what you want for a relatively good price. I don’t think any web design company would like to build a site that was way under priced for the work involved. As you are already aware, most of the time, you get what you pay for!

5) View their website portfolio.
Do you like some of the work they have completed? I know many Minneapolis web design companies that have killer portfolios. Do you really need a complete knock out website? Or do you need more results from your website? Either way, view their portfolios and see what they are capable of and see if it fits in your budget range.

6) Look for testimonials.
Past clients and their experience is a great way to see how others have been treated in the past. You can learn much from a few testimonials listed on a Minneapolis web design company’s website. We know it works! Come to think of it, I look at testimonials on every website I plan on buying from. Look for the testimonials!

So, before you jump right in and get that website built by the first company that crosses your screen, follow these tips and see if you can hone in on a Minneapolis web designer. You will thank yourself in the long run. You will end up saving money and build a better relationship with a company that you will do business with for a long time.

Stand out from the competition

Everyone today uses the search engines to find what they are looking for. Search engine optimization helps the pages on your website rank higher, closer to the first position for some desired keywords. This allows your website content to be found by online visitors who will then get in contact with you for the services you provide. The key factor is being able to show close to the top, if not at the top. This will set your business apart from your competition and give you a competitive edge. Search engine optimizing your website will also make the code cleaner and give your visitors a more consistent look throughout the website. This is important when the visitor comes to the website and is trying to gather information in order to find out if you are a trustworthy business. Online, it is important to fit all these pieces together to help stand out from the competition.

Showcase all of the services/products that you offer

Over the years, we have seen many businesses that do not place all of their products or services they offer on their website. This is a huge mistake. Many of today’s online searchers use a variety of keywords to help them locate information. We have had experience with businesses who put product ID numbers on their websites and then get found when a searcher types in the information because they need to repair that specific product. Just for having that information listed on their website! We have other clients who place terms of other services they provide on their websites and get business for that service a couple of days after they post it to the web. Now, this does not mean that you should stuff all sorts of keywords on your website page and then you will rank #1 for all of them. Google is a little smarter than that, but placing references to other services you provide with as much relevant information is a great way to get higher placement. Placing more information about all of the services your business offers is a great way to let your business stand out from your competitors.

Use targeted keywords that online searchers may use

It is possible to conduct some research to find out which keywords people are using to search. Binding this information with some creative thinking can open up keyword possibilities that searchers may use to find your services. For example, if you are in the business of landscaping and you would like to use more targeted keywords to help increase business, you may choose to include the name of a city close to where you do business. So maybe you will setup a web page for “landscaping Fort Lauderdale Fl” and fill it with relevant content. This should give you some decent ranking for this particular term if there is not a surplus of competition for that particular term. Then it is a matter of checking your analytics package and seeing if traffic is being generated for that particular term.

Analyze traffic with a website analytics package

Analyzing traffic is a great way to generate ideas about future content to write about and try to optimize your website for. Generate content and then look at your analytics package to see what keywords searchers are typing in to see your page. This can also be used to write separate content for the same main topic and keep the user on your website. Website analytics packages contain a wealth of information and can also tell you where users are coming from, how long they stay on specific pages, and what page they left your website. This can help you to see the visitor’s path and place more relevant content to where your visitors are gravitating on your website.

Search engine optimization can help your business stand out from the competition and help online visitors get the information they are looking for. This can then have a positive effect on your bottom line and help your business increase sales. For more information about how search engine optimization can help increase your business, give us a call at 1-877-977-9327.

We hear it all the time. Companies contact us and say, “My website is not working, can you do something about it?” We then go out to their website and it is a horrid mix of broken links, missing images, misspellings and multi-colored font sizes and colors all over the website.

“Yes, we can help.”

We usually end up starting from scratch and discussing with the client what the goal of the website is. Then we explain the process of SEO and internet marketing and what kind of effects it can have on a customer’s business. Almost immediately, the client’s eyes open wide and they say, “Yes, we should go that route.”

SEO and Internet Marketing Effects

The effect that SEO and internet marketing can have on your website also is dependent upon your budget. These campaigns are time intensive, but can have a significant impact on your bottom line. We have seen clients rank #1 after just an initial clean up on their websites. We have also worked to get high rankings a little farther down the road. Either way, it is invaluable to start building your website base as soon as possible.

Climbing the Search Result Ladder

As an SEO and internet marketing campaign is being executed, you should be able to see your listings climb up for the targeted keywords. This will allow more people to come across your website and learn about what you have to offer. In our experience, we have seen many sites climb the rankings and then fall, but usually they end up closer to the top in the long run. This is in part to Google sifting through what you are offering them in accordance with relevant information for the particular search query. I believe it also has been termed the “Google Dance”.

That’s all great, but can I really see results?

Yes. Will it make you a millionaire immediately? Probably not, but it can definitely help with increasing sales from the internet. The more places your website comes up in front of searchers, the more likely they are to learn more about your business and do business with you. More often than not, it is important to rank highly to get in front of the searcher so they can quickly solve a problem that they have.

No. Of course we are in the business and this is how we choose to make money, but when you really sit down and think about if your business can afford not to have a website, a few ideas come to mind:

More and more people are using the internet

Everyday, more and more people are turning to the internet to find out more information about services or products that they are looking for. It is easy to see the reason why. Where else can you find just about everything you would want to know? You may have to wait for the commercial break to see what is fed to you, or you could just log on to the internet and find the best local deal. This is one of the reasons why search engines have seen such a high growth rate over the past 10+ years. It is easy to type in a few words of text and have the results brought to you rather than lug out the ol’ phone book and guess where you should start first.

Your competitors are getting all the traffic

Another reason your company should be able to afford a website is that your competitors already have! Odds are that your competition is already enjoying a nice spot in the search engines and getting phone calls and email requests for their services. Now why would you let your competition have it so easy? Even if you don’t rank #1, online searchers will still go though a couple of listings until they come across something that makes sense to them and trust. But without a website to speak of, your business isn’t even in the running!

Relatively speaking, it’s very inexpensive when compared to print, TV, and radio advertising

If you thought your business count afford a website, is it really necessary to talk about affording print ads, television commercials or radio spots? I’ll give you a little piece of advice. More and more large businesses are shifting dollars away from those types of advertising and funneling them into more effective kinds of advertising, a.k.a websites and internet marketing.

Simply speaking, a website can have a dramatic effect on your business.

How much are you losing by not having a website?

http://www.flickr.com/photos/amagill/ / CC BY 2.0

Tough to say, how much is it worth to close a sale? If your competitor is on the top of the search engines for an even remotely popular term, he is getting at least phone calls. Wouldn’t you like customers to be doing the same to you? Even simple websites are found locally very well in Google. It is possible to build a quick website and have it give enough information to spark a visitor’s interest and have them contact you.

Also, a website helps to advertise other services or products that your current clients aren’t aware that you offer. We have had many people come to us and have a website built and then say, “Oh, I didn’t know you did ______. Sign me up for that.” There are people searching right now for the services you offer. Give them what they want! Many people today are reaping the benefits and giving customers exactly what they need.

So what are you losing from not having a website? $3,000? $15,000? $128,000? Figures such as these are not uncommon for companies to be losing from not having a website presence.

So I ask the question again. Can your company afford not to have a website?