Ask any professional web development or SEO company and they will tell you that there are many ways to increase website conversion rates. The first step is to find out what the goal of the client is and figure out what type of “conversion” is important. We have worked with many clients through the process of figuring out their online conversion strategy and making it work for them.
One scenario we often run across is when the client already has a website but the site is not converting as much as they would like. We first review the website to look for visual conflicts or browser specific problems that would exclude users from viewing the message that the client is trying to portray. We will also look for positions of key elements on the website and calls to action. A call to action is very important on a website. It prompts the user to give a call, fill out a form, send an email or whatever the goal may be.
When we redesign a website, we always design with the user in mind. It is necessary to incorporate all of the features that the client has in mind for the website. Even more important is to make it easy for the user to convert to a goal for the website project. Another item we look for online conversions is the website hosting that the website is built on. We have run into cases where the client was running their website with an outfit that supplied cheap hosting. They were on a server with many other websites as well and the speed of the website suffered as a result. When their customers went to view their website, the pages would time out and the potential customer would leave the site and go to another competitor. Did they lose money? Oh yeah. We set them up with our business quality hosting, tweaked the website and they are now receiving inquiry after inquiry. So there are many items to consider when improving your website conversion rate.
Making sure our clients are getting a healthy ROI is something that we constantly strive for. We are always optimizing our website as well and researching what tactics work best. So if you have a website and you would like to increase its online conversion rate, get in touch with us and increase your ROI!